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Post Penguin2.0 analysis of my sites - How to recover?

Discussion in 'Black Hat SEO' started by leeshoes, May 27, 2013.

  1. leeshoes

    leeshoes Junior Member

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    Didn't know what post title to use but just as a disclaimer this is NOT one of these posts with step-by-step instructions on how to recover from the Penguin2.0 update. I'm going to compare the two main websites that I own, one that got tanked by penguin2.0 on May 22, and one that got boosted by penguin2.0 on May 22.

    1) First site, got tanked(went from 400 visitors a day to 75 visitors a day from google on May 22)

    -Niche : health care and beauty, (multilanguage but mostly spanish)
    -Site : Dreamweaver static site with adsense, super light html code, loads super fast according to google speed testing. (88/100 score)
    -On-site SEO : lots of pictures with varying alt tags, videos, internal linking (this is where most of the rankings came from I believe), h1, h2 and h3 tags on almost every page, well-written varied title and desc tags. It's well-optimized, no keyword stuffing at all. Links to various authority sites related to my niche/topics as well.
    Site is about 120 pages. It is not geo-targeted and it is a .com
    The site has different language subdirectories that are each geotargeted to their specific country (spain for spanish, brazil for portuguese and so on). It's a .org
    -Off-site seo : two or three good, related high-PR links + a couple thousand scrapebox comment links (edu sites and PR 2+ pages only, NO keyword anchor text, just names). Yeah dumb I know that was my first site and I didn't know better. A couple social shares and likes, nothing impressive. Authorship set-up.

    2) Second site, increased in rankings (went from 400 visitors a day to 600/day from google on May 22

    -Niche : fitness, nutrition, supplements, bodybuilding (english only)
    -Site : wordpress site with adsense ads running on genesis + child theme. Kinda slow according to google speed test (65/100)
    -On-site SEO : same as site #1, very good on-site SEO with pictures, videos, link to authority sites, internal linking, etc.
    Site is about 40 pages.
    Off-site SEO : no link building done at all, except for one PR link with random niche-related anchor text). Decent social signals, lots of people liking my posts in facebook and getting good traffic from that. Authorship setup.

    By the way both sites have similar bounce rates

    Looking at that, the only thing I can think of that could be causing a drop in rankings for site #1 is the spammy blog comments. They have normal name anchor texts but they're still on massively spammed blogs.
    If all it takes to tank a site is load up scrapebox and let it spam a site for the night then this is very scary.

    Any ideas on what could be causing the problem?
     
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    Last edited: May 27, 2013
  2. SEO_Alchemy

    SEO_Alchemy Senior Member

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    Bingo... man spam blog comments are absolutely toxic, and have been for a while. Look at your neighboring links on such pages. Hundreds if not thousands of OBL with "forex" "buy Viagra" "free porn" anchored links. Are those neighbors you want your "health niche" site associated with?

    These are the main links used in neg. SEO

    Penguin has always been about links.

    As much as I hate the whole disavow thing, that's your best option for this site. Get rid off all those spam blog comments. Low OBL relevant comments are still great.... but this stuff is poison.

    Shit, I've tanked Facebook Fanpages (my own, for testing) right out of the SERPS never to return using mass blog comment blasts. ExtraWinner has a very nice case study on this forum exposing exactly the same.

    Old established domains might be OK. But a newish site, especially a blog or something is just fodder for that kind of link building.
     
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  3. leeshoes

    leeshoes Junior Member

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    thanks for your opinion alchemy, makes you really wonder what google is about if they let you tank any small-medium site with a 57$ tool called scrapebox.
     
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  4. SEO_Alchemy

    SEO_Alchemy Senior Member

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    Yes it does... yes it does. Makes you wonder even more when your inbox is full of people asking you how to tank their competitors with neg. SEO, how much would you charge, etc.... Not my cup of tea thanks.
     
  5. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Nice case study. Thanks.
     
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  6. leeshoes

    leeshoes Junior Member

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    thanks guys. I might update this thread in a week or two, to see if anything has changed. Remember this algo update came out only 5 days ago, so the rollercoaster ride probably aint over yet

    edit. : I'll also disavow every single link from spammed blogs and tell you how it goes in the next weeks. Would you just disavow the links listed in google webmaster tools or just send the list of every auto-approve blog that I have commented on in the past? (which means much more than what I see in webmaster tools ''who links to you''. I know google sees all those links but definitely doesnt count them all.
     
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    Last edited: May 27, 2013
  7. SEO_Alchemy

    SEO_Alchemy Senior Member

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    would be nice to get some feedback for sure. Start with just what's in WMT, see how that plays out... You haven't been fully penalized i.e you're still ranking, just lost some rank, so its not a crises where suddenly all your keywords are just gone from the SERPS. This is a slap, so gently does it. Introduce a little more content, add a few high quality related links.

    Best of luck.
     
  8. leeshoes

    leeshoes Junior Member

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    After some thought and analyzing, I think my penalized site got the axe because of internal contextual Anchor text over-optimization.. this is what basically got me ranked for my main keywords when I created the site.. In a webmaster help video Matt Cutts says internal linking with exact match Anchor text shouldn't a problem.. as long as you don't over do it or something.. we know what that means in a Google rep's words
     
  9. gullsinn

    gullsinn Jr. VIP Jr. VIP Premium Member

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    Simple 2 words answer: Remove bad backlinks and build qulaity backlinks + social media.
     
  10. garrido

    garrido Supreme Member

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    Any experience with the disavow tool?
     
  11. TrueLinks

    TrueLinks Newbie

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    controversial, one helps the other there doesn't see effect. as always - only Google knows