There is a site that is ranking for a competitive keyword. As far as I can tell, they have done no seo they have links from a lot of authority domains like forbes, bbc, huffington post. They have 1100 referring domains and it's all legit. The domain itself has nothing to do with the keyword. it's a brand name. their anchor texts mostly have nothing to do with the keyword. they are either brand name or generic English words. maybe 5% have anything to do with the keyword. The homepage is only 200 words. and the keyword does not even appear in the body of the homepage. The keyword appears in the title tag of the homepage. my plan is: get an EMD for the keyword, have a homepage of 600 words with some keyword stuffing. get 30 PBN domains of my own, each having about 30 referring domains, as my tier one. of course, the referring domains will first be checked for spam. maybe 20 web 2.0s and 50 low OBL blog comments? can I outrank the #1 guy if I do the above? If the answer is no, then how can I outrank them?