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Possible SEO/business oppurtunity - how much to charge?

Discussion in 'BlackHat Lounge' started by homeriscool, May 23, 2017.

  1. homeriscool

    homeriscool Regular Member

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    Hi all, i have a good friend who owns a successful food manufacturing business which has been established for over 30 years. Unfortunately for him half of his business profits come from 1 customer and he maybe about to lose that 1 customer due to a business buyout.

    My friend has no online presence as he is still in the stone age, the way they done business many years ago before the internet.....via salesmen and middlemen.

    Now i see a business who is desperate for more business as its about to half in value. He contacted me and asked if i can get him online and do all the "computer stuff" for him to get more business.

    Any idea what i should charge? should i go for a flat fee or monthly retainer? or should i suggest paid on results and take 10% of all new business acquired through my efforts?

    looking forward to hear any of your ideas....
     
  2. MisterF

    MisterF Jr. VIP Jr. VIP

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    What I would say his he's in a limited marketplace, unless he sells to the end user.
    His marketplace is possibly shops/ supermarkets and they don't look online for suppliers.

    His options are he could look at opening an online store to sell to the public, but depends on what he makes/produces.
    If it's Jams, preserves, chutney etc, all that can be canned or in jars that would work.
    If it's meat production, he could look at mail order but it's competitive and needs a good distribution.

    What type of food manufacturing is it ? That is important as to how to proceed.
     
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  3. homeriscool

    homeriscool Regular Member

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    hi, thanks for the input. Its a meat processing business. cooked meats and bacon etc.
     
  4. MisterF

    MisterF Jr. VIP Jr. VIP

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    To be honest, unless he has a retail outlet then it's such a small market. If he has or will open a counter to the public, then a small site might be worth doing, but otherwise, I personally feel his ROI won't be worthwhile, it might just cover costs.


    I have a friend who owned one of the best known wholesale catering butchers in the North of England, most business was done by referrals, telesales as it's quite a closed niche. Chefs tend to stick to a regular source too, especially higher end restaurants. Direct sales are better, be proactive not reactive in this market.
     
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  5. homeriscool

    homeriscool Regular Member

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    Thats really info thanks for your advice. To be honest i thought it would be a tough market to get into and i would have to really put the time in on social media etc to get anywhere i would think, and even that's tough because as you say they tend to stick to who or what they know.

    Thanks again ;)
     
  6. MisterF

    MisterF Jr. VIP Jr. VIP

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    There were 3 partners in the business and 1 left and set up with another guy in competition. They used to do the same, have 3 refrigerated vans for deliveries to businesses, restaurants etc.
    One of the young lads who worked there, used to finish at noon on a Saturday, load the van up and go around some of the pubs and working mens clubs, selling the meat straight from the van. He used to clear himself a couple of hundred, cash in hand each week doing this. :)
     
  7. homeriscool

    homeriscool Regular Member

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    what was the name of the business? im in the northwest .....