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Possible reasons for a site to lose rankings after adding new content?

Discussion in 'White Hat SEO' started by tb303, Dec 11, 2014.

  1. tb303

    tb303 Power Member

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    Sometimes google really does my head in. Any opinions on this...

    One of my sites has (had lol) a page ranking around #5 for a keyword with 0 backlinks.
    Its been like that for a long time as ive not paid the site much attention.
    I had some spare time so I thought I would show the site some love and add some new content.
    So I added a new article. Just over 1000 words with a couple of unique pictures (not from g images).

    Its been a week now and the site has dropped each day for the #5 keyword and is now >100 and looking like it will continue down :(

    Article is not spun or anything and seem pretty good quality. Googling sections of it doesnt find any exact matches.
    It targets different keywords to the page that was ranking (same broad niche).
    Nothing on the new page links to the ranking page. Same category page but those are noindexed.
    No links been built.

    So what the fuck google?

    I guess what im asking really is has anyone else experience of this and any advice on the next move?
    Site was making bugger all anyway but Id still like to figure out what i did wrong.
     
  2. Adam718

    Adam718 Senior Member

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    It can dilute and change the keyword density. That's the biggest factor IMO
     
  3. jamesjk1

    jamesjk1 Senior Member

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    Just to clarify: You changed the existing page that was already ranking for the term or you just added a new article? Either way, that's a pretty steep drop. Changing the on-page dynamics can cause your page to seen as less relevant (or worse still) over-optimized. That's possibly what's going on here. What's on page keyword percentage? Pretty sure it's a dance, but I could be wrong. Give it a week or so. If you're still in the same position, remove content and see where you stand.
     
  4. homefry

    homefry Newbie

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    Sorry I can't tell you why, but I have seen similar situations.

    I have a theory that stability, momentum and trending play a big role in Google's algorithm. If you have good content and it stays stable, your ranking stays stable (sometimes).

    Once you go and change that, even if it's adding new, good content, you changed things up. I'm not even talking about keyword density or over-optimization.

    I just don't think Google likes change. There're so many variables in a ranking algorithm, maybe Google likes to see stability....?
     
  5. tb303

    tb303 Power Member

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    nothing changed on the page that was ranking. I simply added a new post.

    You mean across the domain as a whole? I wondered about this. Ranking changes due to changes in link juice flowing around the site through internal links. It is only a small site I started way back and lost interest with. The site had just over 6000 words in total and i added over 1000 new ones. Quite a change when you look at it that way.

    Its dropped futher today. I'll wait a week as suggested by james above and remove the content see what happens then. If it comes back up I plan to split the article in two or three and update the site over a week or so...or more likely I will get distracted and forget about the site again lol
     
  6. avalon1981

    avalon1981 Regular Member

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    1000 words is a big amount. Try to put an outgoing link from this article somewhere to Wikipedia maybe, so google see, that you've written a new big article not just from your imagination, but relying on some authoritative sources...