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Possible goldmine, how to utilize

Discussion in 'Making Money' started by ruicosta, Aug 28, 2011.

  1. ruicosta

    ruicosta Regular Member

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    Ok, to cut the long story short...I have access to a database that consists of 50+ mil of companies and people from US, UK, West Europe.

    My friend is owner of the company and can provide me people emails/snail mails/hopefuly interests etc. for a fair price or as a JV.

    How would you monetize this? I'm thinking of buying 100k people or company list to try and monetize. If it goes well, then rinse/repeat and scale it up.

    He offers emailing service as well but I'd prefer if I do it myself.
     
  2. Crazy

    Crazy Jr. Executive VIP

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    What other kind of data does he have for each company? Depending on that you might be able to build some targeted direct mail campaigns.

    However, being as it's such a big DB it might very well be just generic data that will be hard to convert off the bat, but you might be able to build some nice mailing lists after some preliminary blasts.
     
  3. ruicosta

    ruicosta Regular Member

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    I'm not sure yet, we've arranged a meeting tomorrow and I'll know all the details about what kind of data he has. Just wanted to make post and get some ideas flowing...to prepare for the meeting.
     
  4. Crazy

    Crazy Jr. Executive VIP

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    Oh okay. Well you're on the right track, obviously e-mail campaigns. But that would definitely depend on the degree of targeted data afforded by the database. If all you'll be able to do is a spray & pray e-mail campaign, you will probably dump a lot of resources into cleaning and building targeted lists that will eventually make money.
     
  5. SneakySnake

    SneakySnake Junior Member

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    Crazy is right. My first reaction was that a database of 50 Million companies/individuals is probably not very targeted at all... (espec. when you consider that the entire population of the UK is only 60 million).

    It's always better to drill down and focus on specific niche demographics than to "go wide" and try to encapsulate EVERYONE. But equally, if the data DOES go into sufficient detail to allow you to market to specific subgroups, then you're quite right - it COULD INDEED be a goldmine. Just make sure you get to see the exact nature & quality of the data before you commit.
     
  6. ruicosta

    ruicosta Regular Member

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    thats what I was thinking...its all about the detail of the data...

    I'll be wiser after the meeting and I'll post my findings. Hopefully I'll be able to filter certain demographics from that db.
    I was also thinking about services arbitraging to companies from that list.
     
  7. ruicosta

    ruicosta Regular Member

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    ok guys, I'm back from the meeting...

    Database is divided into categories...for instance I can target real estate agents, doctors, consumers, contractors, timeshare owners etc...and its divided by states. For the US.

    I'd appreciate if we can get some ideas flowing on how to monetize. If you have a banker we can do some sort of JV BUT only with reputable members with high post counts.
     
  8. ankee0939

    ankee0939 Junior Member

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    Seems pretty simple since they are already targeted. Find a CPA offer that's related to their profession and use some email marketing like AWEBER to direct them to a landing page. See how well that converts.
     
  9. Crazy

    Crazy Jr. Executive VIP

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    Damn, yea that's a goldmine. No need to JV, except maybe with an experienced compliant mailer. Your best bet would be to setup compliant mailing campaigns based on what you feel you can market to each of these niche industries. Try to even break it down by gender if possible, and just do very targeted e-mail campaigns.
     
  10. ruicosta

    ruicosta Regular Member

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    I'm trying to decide between CPA and some affilliate links to some doctors equipment etc.

    I could get into business with a competent old school mailer who will get the max out of it, but only if I don't succeed by myself.

    One of the categories is, beleive it or not, wealthy women LOL.
     
  11. vamola

    vamola Newbie

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    When you start getting results, post here please :)
     
  12. cracken

    cracken Newbie

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    It's worth a shot to check out. All of those names/e-mails and such could help you out a lot. I too would love to see the results when you get through it. ;)
     
  13. SneakySnake

    SneakySnake Junior Member

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    How wealthy are we talking? If you find you've got too many to deal with, I'd be happy to take a couple off your hands... :D
     
  14. rtyej

    rtyej Newbie

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    I have a simple question since I have always been under the impression this is illegal in the US since years ago(I know a lot of you are not in the US) it is actually illegal to E-mail blast in the US now, right?

    Oh and if so, what is the penalty?
     
    Last edited: Aug 30, 2011
  15. ruicosta

    ruicosta Regular Member

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    these are opt in leads, so they have agreed to receive offers from 3rd parties...and can unsubscribe at any time
     
  16. jeancarlin

    jeancarlin Registered Member

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    Here's my idea.

    1. Pick a niche - dentists
    2. Design a post card. Message is simple. Are you losing clients because your business has no exposure on the web? Visit www.mysite.com for the answer or call 1-888-555-1234.
    3. Website and phone # are basically same message. Offline businesses are losing out because they have a terrible chance of getting to the top of Google. Big guys are going to win .. unless they use your service. It allows even the smallest company to compete with the big fish, etc.
    4. Order page - SEO campaign for 5 red hot local keywords for a fixed one time fee. Charge whatever you want.
    5. Either outsource or do the work yourself.
    6. Mail, watch results.

    Notes: This takes some capital to start. I would say at least $1000 to start testing. But this could create a large full time income if done right. Why? Cause once you are done mailing all the dentists in all the top 100 cities in the US, you start over with doctors or jewelry stores or plumbers, etc.

    JC.

    p.s. You could do the same idea but offer a facebook fan page setup too ... or add that as a paid one time offer (upsell).
     
  17. rtyej

    rtyej Newbie

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    That works then, I figured since it was just scraped from the DB that it would be targeted but technically illegal.

     
  18. Crazy

    Crazy Jr. Executive VIP

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    E-mailing in the US is legal you just need to follow CAN-SPAM guidelines.
     
  19. ruicosta

    ruicosta Regular Member

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    This is something that I was thinking about, thanks a lot for your idea. You've managed to put it in simple 1-2-3 and it is definately worth trying. I think that there is amazing potential in it.

    I'll set up a site offering various services and then outsource most of them.

    Only problem is that I'm not from the states so can't put my phone number. Do you think that it will be a major deal breaker?

    And what about payment, paypal gateway where clients can pay with their credit cards and wire payment should be enough?
     
  20. moundown

    moundown BANNED BANNED

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    If you have to pay for it than he's not your friend .....