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Pontiflex: About Half Of Mobile App Clicks Are Accidental

Discussion in 'BlackHat Lounge' started by discodave, Feb 1, 2011.

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  1. discodave

    discodave Regular Member

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    "About 47 percent of app users say they are more apt to click a mobile ad by mistake than they do on purpose, according a survey by lead gen provider Pontiflex and researcher Harris Interactive. The online survey, taken in two parts in December involving over 4,000 mobile app users, is yet another suggestion that clicks are not necessarily the best measurement of effectiveness, which is notable considering the relatively nascent stage of the app economy." :rolleyes:

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    http://paidcontent.org/article/419-pontiflex-about-half-of-mobile-app-clicks-are-accidental/
    
     
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  2. jazzc

    jazzc Moderator Staff Member Moderator Jr. VIP

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    Who would have guessed? I mean, the app creators put those ads as far away from the important actions of their apps as possible. :D