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POF, What the Flying F*ck!

Discussion in 'CPA' started by somebody113, Mar 22, 2011.

  1. somebody113

    somebody113 Registered Member

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    Okay, someone PLEASE fill in the gap here, this totally isn?t making sense to me. Okay, so all I?m trying to figure out is a guideline for optimal permutations when doing demographics testing on POF. I'm trying to break apart Riley Pool's case study:

    Can't post links but if you just google Riley Pool, it's his second case study

    He starts out with:

    Images: 103
    Ad Copies: 1

    So 103 images with the same headline and same body text

    At the base he?s testing:

    Gender: Male
    Age : 18-24
    Login Count ? 1-50

    In one of his comments, he says he?s down to about 70% of the images after about a day or two or testing, so let?s just go with 70 to make things simple.
    Using those 70 images, he then goes on to split test ALL of the following items below, he has conversion rates for EACH of the variables, which would lead me to believe that he?s testing each item independently. There are roughly 50 demographic variables listed below, times that by the number of images(70), that means we have roughly 3500 ads to test. What the F*ck!?!


    Targeting Criteria Clicks* Conversions Conversion Ratio[/B]
    Car - No 59 17 22.37%
    Smoke - Often 67 17 20.24%
    Education - High School 236 58 19.73%
    Body Type - Didnt Answer 41 10 19.61%
    Intent - Looking for casual dating/No commitment 88 19 17.76%
    Relationship - Other Relationship 29 6 17.14%
    Relationship - Friends 34 7 17.07%
    Intent - Want a relationship 300 58 16.20%
    Relationship - Long Term 104 19 15.45%
    Car - NA 84 15 15.15%
    Income - Less Than 25,000 293 50 14.58%
    Income - 25,001 to 35,000 172 29 14.43%
    Drinking - Socially 488 82 14.39%
    Income - 50,001 to 75,000 48 8 14.29%
    Country - USA 663 109 14.12%
    Marital Status - Single 651 107 14.12%
    Male - Age 18-30 663 109 14.08%
    Body Type - Average 190 31 14.03%
    Body Type - Slightly Overweight 37 6 13.95%
    Income - 35,001 to 50,000 105 17 13.93%
    Drinking - No 118 19 13.87%
    Smoke - Occasionally 138 22 13.75%
    Body Type - Athletic 333 52 13.51%
    Relationship - Hang Out 91 14 13.33%
    Smoke - No 459 70 13.23%
    Body Type - Thin 60 9 13.04%
    Car - Yes 522 77 12.86%
    Relationship - Dating 354 51 12.59%
    Intent - Putting in serious effort to find someone 67 9 11.84%
    Intent - Want to date but nothing serious 150 19 11.24%
    Education - Some College 257 31 10.76%
    Education - Bachelors Degree 68 6 8.11%
    Income - 100,001 to 150,000 3 2 40.00%
    Education - Masters Degree 2 1 33.33%
    Relationship - Talk/E-mail 13 5 27.78%
    Relationship - Activity Partner 9 3 25.00%
    Body Type - Big & Tall/BBW 4 1 20.00%
    Marital Status - Separated 5 1 16.67%
    Education - Graduate Degree 15 3 16.67%
    Drinking - Often 29 4 12.12%
    Education - Some University 37 5 11.91%
    Drinking - NA 30 4 11.77%
    Relationship - Intimate Encounter 31 4 11.43%
    Income - 150,000+ 17 2 10.53%
    Marital Status - Divorced 9 1 10.00%
    Education - Associates Degree 50 5 9.09%
    Intent - Serious and want to find someone to marry 23 2 8.00%
    Income - 75,001 to 100,000 12 1 7.69%
    Intent - NA 37 2 5.13%

    His Ending Campaign Stats Are:
    Spent $261.37
    Clicks 1059
    CPC $0.2468
    CTR 0.218%
    Conversions 149
    Conversion Rate 14.069%
    Revenue $484.25
    Profit/Loss $222.88

    How does he gather all that independent data only having spent $261 Dollars?
    I?m so confused! Thoughts, ideas, how are other people doing it?
     
  2. p2y

    p2y Regular Member

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  3. somebody113

    somebody113 Registered Member

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    I know what a tracking pixel does, it just reports your leads from your CPA Network to Tracking 202, OR does it do more? that I'm unaware of

    Nono.... I guess what I'm trying to say, is that he's tested
    70 images with 50 different demographic variables

    so that's 3500 ad/image combinations

    having only spent $261.00?

    if a cpm costs roughly 50 cents, if he's looking to get a 2000 impression sample size on each combination, wouldn't cost a few thousand to test?