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Pleeeeeeaaaase Read This! Pretty Please, Comon! Please! Only for a Second! Just Once!

Discussion in 'BlackHat Lounge' started by kayzne, Mar 6, 2009.

  1. kayzne

    kayzne Jr. VIP Jr. VIP Premium Member

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    Marketing has transformed itself into a sophisticated, pervasive force that extends into every part of our lives. Slick advertising campaigns are designed for the express purpose of manipulating children into buying products and training them to become mindless consumers of goods they don't really want.

    The Nag factor, a marketing study that evaluated the effect of nagging, was designed to teach children how to nag more effectively.

    Consumers are made, not born.



    http://www.youtube.com/watch?v=Hi63rXnuWbw
     
  2. mr4army

    mr4army Regular Member

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    what does that have to do with the title?
     
  3. kayzne

    kayzne Jr. VIP Jr. VIP Premium Member

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    Did you watch the video?

    Today's kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. "Pester power" refers to children's ability to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be.

    According to the 2001 marketing industry book Kidfluence, pestering or nagging can be divided into two categories—"persistence" and "importance." Persistence nagging (a plea, that is repeated over and over again) is not as effective as the more sophisticated "importance nagging." This latter method appeals to parents' desire to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids.
     
  4. foxler

    foxler Regular Member

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    This reminds me of a method that some member put out a while ago here on the forums. He said (or put the idea out) of marketing ebook walk-throughs to children who played WoW or Club Penguin or some other kid game by getting them to visit his website, even though the kids themselves didn't have any money it would be a cheap ebook so the parents wouldn't need to make a big decision in buying, because it was cheap. Guess this applies to what they're talking about.
     
  5. kayzne

    kayzne Jr. VIP Jr. VIP Premium Member

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    I have a few questions for everyone.

    What are some ways we already use the "Nag Factor" in online marketing?

    How can we use nagging online to market to teens specifically?

    What sorts of Products, CPA offers or other advertisements can we market with these strategies?

    If the study indicates 1 in 4 sales are because of |nagging| thats a potential 25% increase and worthy of discussion.
     
  6. Erik

    Erik Regular Member

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    I really tried not to read this, but the title finally made me say: O FUCKING K! I'll read it.
     
  7. FreeTheTV

    FreeTheTV BANNED BANNED

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    Sad... just a little.
     
  8. justthinking

    justthinking BANNED BANNED

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    This is kinda like cigarette advertising? lol. Just kidding.
     
  9. topsytips

    topsytips Regular Member

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    The OP NAGGED you in to opening the thread!!

    Case proven I believe!! :p
     
  10. FreeTheTV

    FreeTheTV BANNED BANNED

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    Comon is not a word, by the way. I believe that it is "come on".

    Yes, yes I am a douche.
     
  11. kayzne

    kayzne Jr. VIP Jr. VIP Premium Member

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    lol. Oh No, I'm SO embarrassed. :eek:
     
  12. y2kh8r

    y2kh8r Junior Member

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    Lol... the nagging worked on me.. I wasn't going to read this thread, then finally I said FINE. Sheesh.

    Good tactic? I think so.