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Please Re-Think the PM'ed Newsletter

Discussion in 'Forum Suggestions & Feedback' started by Sherb, Jul 15, 2019.

  1. Sherb

    Sherb Jr. Executive VIP Jr. VIP

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    While I appreciate getting the newsletter each week(ish) to see if there are any quality threads I've missed, it's quickly turned into PM spam. Here is what the message is supposed to be about, per the message itself:

    Our weekly Newsletter will provide you with exclusive access to the hottest threads trending on BHW right now. These threads have scored the highest views and attention throughout the week, and we thought we'd keep you in the loop!

    Instead, the green square is what is actually valuable content and "hot threads". The red squares are the same copy-pasted content as all the other newsletters, or attempts to sell even more ad space straight to my inbox:

    [​IMG]

    Newbie guide thread, link to the Link Building marketplace section, link to buy ad space in the newsletter.

    Then two threads of value for that entire email.

    Then a link to the latest posts for every marketplace section, and now extensive opportunities for BHW to make money from diluting the newsletter with featured sales threads. How about valuable sales threads instead? Interesting service offerings instead of whoever has $500 to throw at another ad line?

    I am trying something new where I don't complain without providing a solution. So what about something structured like this?

    -

    Hi [MEMBER],

    This weekly newsletter is your dose of the five most popular threads BHW has to offer this week!

    • THREAD 1: Information about thread 1
    • THREAD 2: Information about thread 2
    • THREAD 3: Information about thread 3
    • THREAD 4: Information about thread 4
    • THREAD 5: Information about thread 5
    Is there a thread you've seen this week that deserves mention in the upcoming newsletter? Please let us know by emailing ! We would love to hear your input on the valuable content our members provide.

    In addition, as we always strive to ensure you stay up to date as to the latest BHW service offerings. Click the links below to see the latest threads for:

    Affiliate Programs | Content | Domains and Websites | Hosting | Graphic Design | Proxies | Link Building | SEO Packages | Social Media | Other Services

    Have questions? Here is our featured Newbie Guide topic of the week: THREAD

    Do you like what you're seeing? If so, please let us know. If not, you can unsubscribe from BHW messaging here.

    -

    Again, I love that the newsletter is a thing, and that threads are being highlighted instead of drowning in Marketplace updates. But please, please, please cut it down and don't try to turn it into a money-grab by flooding it with Please Read threads.

    Sincerely,
    Probably most of us... (except @aidenhera)
     
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    Last edited: Jul 15, 2019
  2. aidenhera

    aidenhera BANNED BANNED

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    idk man, seems very nice newsletter
     
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  3. Nerva

    Nerva Jr. VIP Jr. VIP

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    Absolutely on point. That’s exactly why I unsubscribed after the first PM newsletter.
     
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  4. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Jr. VIP Premium Member UnGagged Attendee

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    And that's sort of the point. 1 in 1 out - People opted into this message on sign up - You are free to unsubscribe if you don't want it, link in every message. Some do want to be kept up to date with the general messages on BHW and some don't, which is totally fine.

    We're still trying out formats and @Sherb - I like your idea, we ran with the short version for a few months. Now we've tried this - at no cost - if you want to scroll to see new services, then great and you can. If you don't then ..... yep you guessed it, you don't have to. We always love the feedback - this may even make it into the next newsletter if there is enough engagement.

    We're working on building better BHW engagement and really appreciate your format and thoughts above.
     
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  5. M0n3y.

    M0n3y. Newbie

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    If you mean votes, please count mine in favor of this. Short and on-point PM newsletter would be great (I know, BHW got to make money but we should try to build audience for this newsletter first and get the unsubscribe rate to possible lowest. Then there is hell lot of ways to monetize that)
     
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  6. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Jr. VIP Premium Member UnGagged Attendee

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    Cheers @M0n3y. - we've been building this since 2005. It's not about monetisation it's all about engagement for the community, which in turn lets us pay to keep the lights on.
     
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  7. SEOzack

    SEOzack Jr. VIP Jr. VIP

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    I do agree.

    But I also, as you probably do, see the reasoning behind it.
     
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  8. Kz3ro

    Kz3ro Regular Member

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    I don't really care about the length or format, I doubt most people read it all they probably just skip to the threads you share... which IMO is the problem.

    Sherb did a better job of what you're trying to do with his "Dirty Dozen" series in the lounge. He actually went looking for high quality content from that week and posted it instead of just looking for threads with a high amount of posts/views.

    Your newsletter contains a lot of journey threads, that subforum is spammed to the eyeballs with "good luck", "following", "watching..." messages to boost post count. What can people really learn from "today I set up wordpress, then spend 3 days on holiday with my family"

    There isn't a single good journey thread, I feel like they pop up a lot because you look at the threads with the most engagement rather than high quality nuggets that may have not got the attention they deserve. I understand that would be hard, you would actually need to consume a lot of BHW content to find them in the first place and know what high quality is but the current format is kind of pointless. It could be replaced with a "hot threads this week" plugin like this:

    https://xenforo.com/community/resources/xfcrowd-hot-threads-posts.4930/
     
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  9. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Jr. VIP Premium Member UnGagged Attendee

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    Thanks for your time and thoughts on the process. I hear what you're saying, quality is one of those subjective items and what's interesting for one won't be for another. With the amazing amount and variety of content on BHW we try and add something for everyone, only 1 journey per newsletter.

    Unfortunately out of the box plug-in's don't work well with high volume forums like ours.
     
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  10. anup999

    anup999 Power Member

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    Agree mate..