Hey Guys, I took a gig to overhaul a companies website. make it look modern and friendly. it is 14 years old, has about 1k pages and is pr4. it doesn't rank very well for the keywords it is trying to target - it also looks like shit. i was going to replace it with a wordpress theme, but i'm kind of concerned because all the previous backlinks and bookmarks and whatever would end up going to places that would ostensibly no longer exist, and even though the site doesn't rank well for a lot of keywords - it is on page 3 of for most of them, so i guess it does kind of rank well . . . should i just create a new site and have the old one 301 redirect to it? that way the thousand pages and bookmarks and backlinks still "kind of" exist. or is it ok to just abolish the old site and start from scratch. i feel bad taking down a pr 4 10-14 year old site with a long history of organic backlinks and stuff. there are also a ton of pdf files on the site with backlinks to them. what should i do?