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Please Help Me Answer This SEO Question

Discussion in 'Black Hat SEO' started by thetvnun, Aug 5, 2011.

  1. thetvnun

    thetvnun Power Member

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    Hey Guys,

    I took a gig to overhaul a companies website. make it look modern and friendly. it is 14 years old, has about 1k pages and is pr4. it doesn't rank very well for the keywords it is trying to target - it also looks like shit.

    i was going to replace it with a wordpress theme, but i'm kind of concerned because all the previous backlinks and bookmarks and whatever would end up going to places that would ostensibly no longer exist, and even though the site doesn't rank well for a lot of keywords - it is on page 3 of for most of them, so i guess it does kind of rank well . . .

    should i just create a new site and have the old one 301 redirect to it? that way the thousand pages and bookmarks and backlinks still "kind of" exist. or is it ok to just abolish the old site and start from scratch. i feel bad taking down a pr 4 10-14 year old site with a long history of organic backlinks and stuff. there are also a ton of pdf files on the site with backlinks to them.

    what should i do?
     
  2. EvilPlankton

    EvilPlankton Junior Member

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    In my experience, search engines don't forget old links. You are most likely better off building a new site and redirecting the old links. It shouldn't be too hard to do with rewrite rules in htaccess. Those old links will likely continue to generate traffic and link juice for some time.
     
  3. DamageX

    DamageX Elite Member

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    If he does this he won't pass on the domain age, which carries some weight afterall.

    OP, see if you can't do a 301 redirect only on the pages you'd like to delete. If they're all in separate directories or so it should be fairly easy. So 301 them to the main page and build your WP site on there.
     
  4. bstsystems

    bstsystems Regular Member

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    Not sure, but page 3 isn't really kind of ranking, unless those are very high competition words.
     
  5. SuperLinks

    SuperLinks Elite Member

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    The real question is can you recreate the URL structure in anyway via Wordpress? I've done similar things to some of my old websites and was able to manually recreate the URL structure by changing the permalinks structure in the Wordpress settings.

    If not you really have a few options.

    1. Create a broad 301 redirect via the Wordpress 404 page. This will turn all links from pages that no longer exist filtered to your homepage.

    2. Create individual 301 redirects to new, similar pages. I prefer this method if its manageable. The easiest way to do that is to do backlink checks via many tools and compile a list of URLs that had received links in the past via Yahoo Site Explorer, Majestic SEO, and so on..

    It really should be on a case by case basis but I do recommend choosing the option that allows you to recreate the same URL structure if possible.
     
  6. LBrown

    LBrown Senior Member

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    There's a plugin, custom permalinks. I use it to recreate the URLs of old domains I buy. If you use that to recreate the same URLs you will be fine. Then use link juice keeper (plugin) to redirect any link juice from deleted pages to the home page.
     
    Last edited: Aug 5, 2011
  7. thetvnun

    thetvnun Power Member

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    frick, you guys know a lot more than i do, and i appreciate the feedback. i might pm a couple of you for questions, and will pay for your opinion. honestly, it is a global company, and you have their products in your home. i only got the gig because they own an island where . . . (this is not a joke) i feed sheep and dig up artifacts as a volunteer (i do intl. volunteer work to get out of my paradigm).

    i had to take the gig cause (internationally speaking) the money is too good to pass up. but think serp# page 3 for something like "headphones" and you can see how good their shitty rank is.

    i don't know what to do, but i got the gig and want to do a good service, i appreciate all your input. thanks guys! I should not have taken the gig, but . . . outside the U.S. the standard of living is like 6 figures.
     
  8. thetvnun

    thetvnun Power Member

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    i don't know 8hit about htaccess, but i get the concept and i suppose i could do it manually although there are hundreds of OLD links. : /
     
  9. Bloghat

    Bloghat Regular Member

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    i use permalink editor. Allows fully customizable URLs.

    [​IMG]
     
  10. thetvnun

    thetvnun Power Member

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    i might hit you up about this. i appreciate it man!