I am new to SEO and though I have been researching for the last month or so I feel like I am no closer to grasping the magnitude of SEO. One of my good friends pointed me to BHW and if anyone can provide me with insight i feel this is the community to do it. About a month back a family member calls me in tears and says they lost a job offer because the company googled her name and the 4th hit was a (crappy) wordpress site created for one goal - to ruin her reputation. I was shocked when I saw the site, I did some research it became clear the owner of the domain is paying for backlinks to bump them up in search. I know who is responsible for the site and I was shocked that they would actually put money into something so petty. I am not looking for an unethical solution as I am a big fan of accomplishing goals that can merit respect. I am simply looking for advice on how I can push their site down without sinking to the level of negative seo tactics. Again, I am new to this community and to SEO so any advice is greatly, GREATLY appreciated. -on a side note, I am new to SEO but not web development. I have never built sites that I needed (or wanted) to be highly visible through search.