Please advise me, bosses.

My site has lost traffic from March to now, which is a quarter. I think it has been downgraded. Is there any solution to this situation? I am at a loss. The traffic has not increased for three consecutive months and is still decreasing. Is Google's penalty mechanism too abnormal?

Is there any other solution? I dare not update my site for half a month. The more I update, the more it decreases.

There is another small thing. I changed the website icon, but the included page still shows the previous one. It feels like Google is not updating my website.


View attachment 448889This is the old icon

This is the new icon View attachment 448890
what i think can you do is just use some third party crawler and pinger so they (search engine) can notify your sites more faster and you had upper hand if it's come to keyword, since you get indexed first

icon was not relevant at all on my opinion, maybe it's just new enemy/competitor who had upper hand towards your sites instead issue about changing icon lol
 
Keep updating your site, leaving it untouched after a traffic drop can make things worse. Run a full audit in Search Console, check for manual actions, and review your content quality. Also, favicon changes can take some time. Do not panic, just keep improving steadily.
 
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