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Planning to use Facebook ads as traffic to sell an ebook, is this a good idea?

Discussion in 'Making Money' started by PBNSurprise, May 17, 2016.

  1. PBNSurprise

    PBNSurprise Jr. VIP Jr. VIP

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    I'm planning a new project. Friend is writing an ebook on a topic in the dating niche, basically how to get girls, tips to get girls, etc. Was thinking that I could create a solid landing page, add a download link that is behind a payment portal like PayPal, and charge $5 per copy for the ebook. In order to get traffic I would set up a Facebook ads campaign and target males age 21-27.

    Anyone with Facebook ads experience can tell me if this idea is feasible at all? Will people buy from a website that may not have authority but is claiming to offer good content? Are Facebook ads likely to lead to conversions in a scenario like this? I want to avoid setting this up, buying Facebook ads and then realizing that Facebook traffic doesn't convert that well in this kind of situation. Helpful responses appreciated, thank you
     
  2. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    Sounds like a ood idea, will follow this thread.
     
  3. OnMGrind

    OnMGrind Junior Member

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    Let me start by saying I've made like almost no money online... mostly because im dumb and lazy. or too scared to make money... taking the risk to actually get somewhere beyond a 9-5... or in my case 6-6.

    All i can say is... you can do it.. I dunno the quality of the book.... but think... people buy stupid shit all the fucken time. Your giving something to people in desperate need of "input genital of preference". If your book has anything somewhat informative.... which isnt hard... you can definately make facebook ads work.

    How do I know when I never made any real money online? because the system. the system is in place to make money... facebook is no different. they dont need you to make money... but if you can provide content to people that want it... in your case dating tips... (hint hint teens/20s... possibly even elderly 50-60 because people die and move and have to learn about how to talk to the "sex(s)" they like)... target properly... i guess thats the key.. and the sucky part is unless your lucky you will waste money... dont think about it being a wastge tho... remember what you did wrong... write a log... excel if your neat... or just remember...

    yes i am ranting... and yes i havent really stated anythging mind blowing...but its possible. especially with social media. considering teens/and even pre teens use the internet more than people my age... they share everything... its definately possible for you to make money.

    study up on how to use facebook ads... its not hard... but doing it right can take alot of trying....... dont think of you as losing money when this happens...

    anyways good luck. hopefully you follow through with it... and make money... or lose some money... but learn some shit... otherwise you might end up like me... constantly losing everything you have... being on the late end of 20s... with nothing to look forward to except cheap liquor... child support.... and death.

    dont be me. do the right thing
     
  4. JazzJazzy

    JazzJazzy Junior Member

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    Never give up! It's all about the mindset.
     
  5. soulcollector

    soulcollector Senior Member

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    The lack of knowledge kills people - God

    You should read up on some sales psychology books and absorb some information, apply to your test campaigns, repeat until profitable then start again with a new ad creative, etc. There is no one all magic ad that will always bring in the customers. I would also suggest reverse engineering some creatives you find that make you want to buy. What emotions do they stir up in you to make you want to buy? What supporting facts and details about the product or service appeal to you when you read the ad copy? Etc.

    You don't eat Chinese food because you are hungry, you eat Chinese food because it makes you emotionally connect to the happy memories you had while eating it, etc. Human minds are complex but once you know your customers, its sales time!
     
  6. oldlii

    oldlii Registered Member

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    be sure you have enough budget because dating niche is really high cpc and be sure you have enough fb ad accounts and a good cloaker :)
     
  7. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Your cost per click is what you need to focus on when setting up your campaign and there are ways to lower that to make a FB ad campaign profitable.

    If that is not something that you are familiar with, get with someone that is so that you are not spending too much for each click and killing any chance of profitability.

    Also, 5.00 is much too cheap for an offer if you ask me... I'd make it 19.99 so that you can make some money on this as 20 bucks is not much money at all for an impulse purchase and not any different in most peoples' minds than 5 bucks.
     
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  8. okazaki

    okazaki Jr. VIP Jr. VIP

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    Facebook ads are good, the problem is know and get your target
     
  9. banchi08

    banchi08 BANNED BANNED

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    Have you had experience with PPC? Well I can tell you it's feasible, and like BTB has said, up that price, no one's gonna take you seriously if people feel your product is "too cheap."

    And you might want to build up a page first, about something like dating tips. The cost of running ads is a LOT cheaper for page likes VS clickthroughs to your website - just a suggestion though, as a direct route is feasible too. You'd just need to track everything, from landing pages, target audience, ad copy etc and see what's working, then capitalize on that.
     
  10. royserpa

    royserpa Jr. VIP Jr. VIP Premium Member

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    You are expecting to profit from a $5 ebook?! Dude, in those competitive niches, cost per click can be as high as $5!
    Rethink your strategy and don't focus only on 1 product ;)

    EDIT: Build a business, not only sell an ebook for the sake of it. Build email list, build an audience or a community! Think of upsells! Think of retargetting! There's a ton of money out there OP, just be creative and get it done!


    The best thing I've learned in FB ads is that buying likes to your pages is throwing money down the drain. It's been proven that likes are always from far away countries in the Middle East and almost never profitable to do so. Not worth getting likes.
     
    Last edited: May 17, 2016
  11. royserpa

    royserpa Jr. VIP Jr. VIP Premium Member

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    edit: sorry doublepost
     
  12. PBNSurprise

    PBNSurprise Jr. VIP Jr. VIP

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    Damn that sounds depressing, I hope you pull out of that

    Is $20 really still an impulse purchase? My thinking was that since the book was only $5 people would buy it on impulse since it's so cheap, I would think $20 is pushing it, pricing it at $20 would be really nice though, all it takes is 5 sales to hit $100 a day which is great. Of course I'd have to use those profits to pay for the advertising.

    I plan to do some research on Facebook ads and cost per click. Right now I know nothing, before I begin I'm gonna try to find out if I could possibly set up a campaign that will give me decent traffic without blowing too much money. My budget is actually really low, only willing to spend no more than 40 a week at this point since I have no idea if I'll make any sales or profit

    I could start a business in the long run, right now I just have some short term goals though. I want to put out an ebook and hopefully have it become successful so I can start making money early.. While building an e-mail list and audience is good, my main focus right now is just bringing in a steady flow of conversions so I have some investment money to work with. Then if the ebook does well, I can expand on the site and add other ebooks and post articles regularly to make more money and establish a brand. When I register the domain I'll pick something flexible so if I want to establish a brand later on I can easily extend into that
     
    Last edited: May 17, 2016