I recently started making my way on amazon affiliates still at the very begin of it and I found it easy to make the site and set everything up automated for an specific niche, and the keywords were also easy to pick up for a single niche. Now I would like to make a new site that will be selling a bigger diversity of products not from an specific niche/keyword. So let's say this site will sell home products in general, for example TVs, kitchen stuff, bathroom stuff, its pretty general or so I think. I am currently brainstorming on how to go about defining the keywords to rank this site, how would you do the planning for choosing the keywords etc? A few things I can think of for instance would be picking up products relations or specifics products and make keyword from there to rank, I could also rank it generally but I am sure the competition would be HUGE considering all the stores already out there and that I am just a copycat from amazon products which I believe would have some impact. Looking for good advices about planning the keywords.