Pinterest traffic is undervalued

jimmy.andersan said:

Pinterest performs optimally when you think of it as a search engine rather than just another social network. Effective keyword targetng coupled with quality pins can keep bringing you clicks even after postig.

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Absolutely. Pinterest has longevity like no other social media site. I would concentrate more on search intent, good titles and descriptions, and new pin variations as opposed to engagement.

Nedd said:

Intrigued as to whether there is value in Pinterest aside from the endless posts?
Curious as the best practices from others?

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the way that i see pinterest making more sense is by taking the platform out of your usual social feed mentality. it is all about the evergreen topic where one single pin can continue sending people back to ur website even after posting the content. keywords, helpfful images nd having the pin align with ur landing page would be the route I'd take.

consistency is everything if you think few of your viral posts will work for long term , its not true you have to post fresh pins regularly.