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Picking the right Keywords for onlineshop offering ~ 200 different sweets .

Discussion in 'Adwords' started by Conservativesquirrel, Sep 14, 2016.

  1. Conservativesquirrel

    Conservativesquirrel Newbie

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    Hi guys,

    I am working as a delivery guy for this company that has its own online shop, that offers different sweets, mostly HARIBO and comparable gummy bear stuff that normally is either only sold in big amounts, or is availible in combination with different candy only, people are able to mix their own bag of sweets with the exact amounts they want, on our website.

    Being a small company they are not able to pay an expert yet and asked me whether i can try to get some sales through adwords, i said that i could try, so i watched some tutorials and made notes, and im not an expert yet ^^ ...

    In the beginning I tried using keywords describing the concept of the shop, which ate up the budget but did not generate any sales, after 10 days I decided to try getting sales by using names of the different candies, but those seem to be looked up rarely.

    I think my questions are :
    How much of importance does the daily budget have, is there a number that you need to try for a certain amount of time, and you never should invest less than that, and why ?

    Any other suggestions, Im just looking for different approaches, or ideas ?!

    Thank you
     
  2. KareemDouna

    KareemDouna Newbie

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    Hey.

    The first suggestion it comes to my mind, would be for you to use SEMRush and take a look at your main competitors and what keywords they're paying for.
    At the end you want to position yourself for keywords that are searched for, and the lowest competition possible.

    I would suggest you to make a search at Google Keyword Planner too, but since i don't have access to it i don't know how it's working. It is needed to have a running campaing to use the GKP, so, if you do have one, give it a try.

    The formula to the keywords is; high search volume + lowest competition possible for those keywords.

    Good luck.
     
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  3. Ganie

    Ganie BANNED BANNED

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    My suggestion:

    Don't waste your money on Adwords if you don't know how to do it.
     
  4. tripster

    tripster Newbie

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    I would rather suggest you to go with GDN or else any other PPV marketing network. Instead of targeting sales or revenue you should first think of getting visitors/traffic to your website, You can get good results with Facebook ads ..
     
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  5. LucidMarketing

    LucidMarketing Regular Member

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    First, kudos to you to try to figure things out and help your employer. I feel pretty much anyone can learn online marketing. The questions are if you really want to do that and if it's really helping the company out.

    I'm always amazed at what companies do to “save” and pass things along to people in the organization that have no business doing that job. First, they are not going to save because you are not an expert in the subject. You are costing them money which could have been put towards hiring someone or a company with experience. I also assume you are doing this and getting paid for it, not on your own time. Yes, over time you can learn and reduce that but as said, is it something you want to do? Another thing companies tend to do is pass it along to the IT department. Marketing is not IT.

    That said, keywords are not rocket science. In the beginning, you seem to have used keywords such as “sweets” or “candy”. One-word keywords are not a good thing to use generally. They are too generic and don't describe specifically your product but only the general concept.

    So if you sell Gummy Bears in bulk, that's your keywords for that product: bulk gummy bears. As you explain it, you only sell in quantities so if you just bid on “gummy bears”, that may not do for the majority who are looking only for a small quantity.

    Using so-called spy tools like SEMrush is pointless. If a competitor sells Gummy Bears, that's the keyword they will or should use. Knowing that does not help you at all. If they are more generic, well let them be. You don't have to follow their lead. You can test but as you are finding out, it's not working for you so why continue.

    Search volume is irrelevant. If the keyword is relevant to a product you sell, use it. If only ten people a year search for it, who cares? Those searching for it and seeing your ad are more likely to click, provided it resonates with them so you need a good ad and are more likely to buy, provided the click lands on the right page and you do a good selling job. Do this and you have a profitable campaign. Multiply that by the hundreds of products you likely have and you increase profits.

    The number of competitors is irrelevant. If you worry about that, you probably should not be using PPC, much less be in any kind of business.

    You asked about daily budget. It is irrelevant. The idea of advertising is to let people know of your offer to as many as possible who are searching for your offer. Your budget should therefore be at least as high to reach all of them. If your budget is $10 and the search volume on your keywords and your CPC reach only 50% of searchers, then you are reaching 50% of people and thus leaving potential profits on the table. Note I'm talking only about a search campaign here.

    Speaking of a search campaign, is that what you are doing? Maybe you are mixing with a display campaign which is not a good idea and neither is opting in to the search partners. Maybe you don't know about these things so right now you are a bit over your head and why hiring an expert is best.

    Hope that helps and clears things up for you. Good luck.
     
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  6. Conservativesquirrel

    Conservativesquirrel Newbie

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    Thank you for your time !
    I kinda had all of those thoughts, but I watched a tutorial video where he talked about daily budget so i got confused about it .
    Im intrested in this topic, also im able to learn on my own and as you said, adwords is not the toughest thing to, there are tons of guides about adwords, I really only need to find a good one that explains the functions, other than that I understand that I need to find the proper combination of keywords on my own using keyword tools...

    How did you get into adwords, and could you recommend me a guide or something i can study, what do you think about google itself, i read in another thread that a person just contacts google and they set up great campaign for him, other users were not really happy about googles service ...

    Cheers
     
  7. LucidMarketing

    LucidMarketing Regular Member

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    I got into PPC in a way I suppose most others did, by discovering it one day. That was in 2002, just when Adwords was starting out and I was looking for ways to advertise my software. One thing led to another and managing PPC for others is what I mostly do today.

    The best guide I can recommend are books about marketing in general. I've read a few specific to PPC (Adwords) and none were adequate so I wrote my own. Early on, these ebooks would only basically show you how to open an account. They evolved of course but none I found got into the heart of the matter of what makes a good campaign, even the experts like Perry Marshall. They simply skim over it, that's why I suggest reading marketing books.

    Forget about contacting Google to build your campaign for you. I've had a few clients where this happened and none were very good. One client called me just a week after. She did not feel right about it and set her up properly. The problem is that I don't think many if any people at Google have practical experience nor even marketing experience. They likely get little training. So I suggest hiring someone, it will be well worth it, provided you hire someone good.
     
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  8. Conservativesquirrel

    Conservativesquirrel Newbie

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    Thank you again !
    I have made some sales and got a feeling that im on the right way . I got a few more questions if you dont mind :) .
    CPC on avaerage is around 0.17$ , so far Ive heard that you should not make google automate your CPC bidding, is that true ?
    When using Keyword tools there is lots of crap suggested, that i should not use right ? Or do you simply copy and paste the whole list ?
    In general - what do you think of keywords that make you appear, even if you dont sell the things people are looking for ?
    It seems that some users use certain keywords no matter what - im not talking about the keyword "pokemon" and adding some kind of pokemon candy to the shop, but just appearing when someone enters "pokemom" .
    Thank you !
     
  9. sunny_clicks

    sunny_clicks Regular Member

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    If you don't want to waste too much money then the golden rule is to use only "exact match" keywords.
     
  10. LucidMarketing

    LucidMarketing Regular Member

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    I like to have control, not let some automation system take full control. And I'm a software developer. So yes, I don't recommend (more like, don't like) letting Google making those decisions.

    You need to be smart when using any tool. Sure, there can be lots of suggestions but that's all they are, suggestions. Use your brain and decide what is best. You definitely should not add all of them, which will be in the same ad group and those keywords will likely have different themes, which is against the principle of having tightly themed keywords relevant to what you are selling.
     
  11. Stencil

    Stencil Junior Member

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    Running Display ads on Google will sure help. I mean another campaign for display may fetch you considerable results. Although we both have different niche but situation is more or less similar, both the niches are high value and competitive. I won't ask you to experiment a lot with a high budget. I'd say try with 200 bucks and compare results. If it helps, let me know :)