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Physical products on landing page adwords

Discussion in 'Adwords' started by ishwri, Aug 13, 2012.

  1. ishwri

    ishwri Newbie

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    Im thinking of creating a landing page for a physical product for google adwords. I will have a paypal buy it now button on the landing page. Does anyone have any expirience with this? Do you think sells can be made?
     
  2. Endire

    Endire Elite Member Premium Member

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    Ishwri,


    This is a good question. Your though process is on the right track. Having a product on your landing page along with a means to purchase it are good steps in the right direction. In answer to your question, yes having a physical product with a buy button from Paypal is an effective means of selling online assuming your landing page is optimized correctly. This also assumes there is sufficient demand for the products you are selling.

    Landing page optimization is one of the most important factors in having success with any type of PPC advertising. Make sure the action you want you visitors to complete is easy and obvious.

    Be sure to include keywords that you used in your ads in a prominent place on the landing page. Users need to know they landed in the right place after they have clicked on your ad. You also need to deliver what it was that the ad promised them. For instance if your ad text says "Buy Product only 9.99", this text should also be on the landing page.

    Make the process of clicking the Paypal button to buy the product as simple as possible. If you can do it in three steps instead of four, do it. The idea is that a user is following a path from when they entered a search query, saw your ad, clicked it, came to the page, clicked the buy button and got their script. Any confusion or ambiguity in this "funnel" and they will leave and start over somewhere else.

    I highly recommend this book (you can get it in eBook form) for conversion optimization,

    http://www.amazon.com/Conversion-Optimization-Converting-Prospects-Customers/dp/1449377564

    Here is another good resource,

    http://www.wdfm.com/marketing-tips/landing-pages.php

    I hope this is of some use to you since your post is almost a month old,

    Shawn
     
    • Thanks Thanks x 1
  3. krishkumar

    krishkumar Newbie

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    Hi ishwri,

    If you are looking for highly effective landing page we offer landing pages which can convert well at semlandingpages.
    Take a look at our designs at semlandingpages.
    Files Included
    Layered PSD, JPG Image, HTML Files, CSS Files, JS Files, PHP Files for a price of 20$ only.

    Thanks
    Krish
     
  4. rxxpertz

    rxxpertz Regular Member

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    Hi Ishwri,

    Make extremely narrow ad groups. It will boost your Ecommerce ROI.