Physical Product Launch strategy: Ecom store + Organic traffic

I have some high quality hand made leather backpack for business man and women and I want to market them with organic traffic + E-commerce store.

The products are hand made locally in Fes, I can brand them as I like.

Their price are from $200 to $300.

I have some Ecom experience: Woocommerce/Shopify + Fb Ads.

But I want to test the concept/branding with organic traffic first to get the first feedback and because I don't have the huge quantity.

What's the best strategies to market and launch this brand organically?

Thanks you!

Brainstorming with you:

I'm thinking of Etsy
Instagram affiliates

What else?