I am currently running a few facebook ads - I am not running the usual ad where you upload a picture and write in text. I am running "Post" ads where it uses a post I have already made. The reason I am doing this is because the facebook ad system formats the "post" ads differently than regular page ads and you can get more real estate as well as a different eye catching layout than a regular page ad. The targeting is for people not already connected to my page fyi My question is this - If they click on the photo and are taken to the post and they like the post - does it automatically make them like the page? do they still need to then click out of the post, scroll up, and hit like on the page? Here are my current stats and a pic. That breaks down as following: 60 photo views 15 photo likes 9 page likes 1 page post share I am showing a crazy good CTR but I guess I am wondering if this is showing only having 9 page likes from the ad is it still worth it or are the views and likes on the post kinda pointless. Just seems to be a bit confusing when it shows 85 actions - yet only 9 are actual page likes..