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PhoneWagon and Ryan Shank in NYC saying what up!!!

Discussion in 'Introductions' started by phonewagon, Jan 31, 2017.

?

Have you been flyboarding?

  1. yes

    100.0%
  2. no

    0 vote(s)
    0.0%
  3. wtf is flyboarding?

    0 vote(s)
    0.0%
  1. phonewagon

    phonewagon Newbie

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    What's up infamous BlackHatWorld community! Super pumped that I finally pulled the trigger and joined instead of just googling forum posts whenever I needed to look something up (which seemed to be happening quite frequently).

    Anyway, my name is Ryan Shank and I'm the founder of PhoneWagon, a beautiful call tracking software solution that helps businesses see which marketing campaigns are driving good phone leads. If you do lead gen or any pay-for-performance type marketing, you're probably familiar with how call tracking works (i.e. use a local number on each different campaign/keyword/landing page and track what's driving the most and highest quality phone calls)

    I've been doing lead gen for the past 6 years, both as my full time job as well as some side projects. I find it fascinating when you can figure out an arbitrage opportunity by combining ppc, seo, local seo, and some automation tools.

    One thing I did a few years ago that was pretty cool was rank #1 on google places for "plumbers new york" and a bunch of local "plumber" search terms in nyc. I had an unbounce landing page as the website and just stuffed the url with [industry + location]. I also used a tracked phone number on the listing and the website. Once I was generating a decent amount of calls every month, I contacted a bunch of local plumbers and offered to sell them the phone calls for $20 per phone call. Since this was all coming from organic traffic, everything was profit.

    I'll have to write another post about everything that I did but it was pretty cool until google removed the listing and we stopped getting phone calls. If I paid more attention to it, I probably could have salvaged the listing and it would still be up today but I was super busy running my other company.

    That company that I was running provides software to small service businesses (like plumbers, havoc, pest control, etc.) to help them manage leads, dispatching, work orders, invoices, and all that good stuff. We got acquired by HomeAdvisor which is a huge marketplace for homeowners to find service pros. I'm going to assume that many of you have heard of them (and compete against them in the rankings).

    On a completely unrelated note - I went flyboarding last summer and it was awesome. You should go.

    Here's a picture of me about 20 feet in the air:

    [​IMG]
     
    • Thanks Thanks x 1
  2. mynameisfrankenstein

    mynameisfrankenstein Regular Member

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    Cool thread, dude.

    You're going to want to post some threads to the offline marketing section here! Lots of guys built similar businesses as you there. We have a mobile marketing section as well which I thought would have more SMS marketing, but it's mostly about apps.
     
  3. phonewagon

    phonewagon Newbie

    Joined:
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    Gender:
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    Occupation:
    Founder at PhoneWagon
    Location:
    New York City
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    okay for sure. I don't want to seem spammy or like I'm trying to sell stuff so I'm just going to try to add a bunch of value to discussions right now.