TheVigilante
Banned - Multiple Rules Violations
- Joined
- Aug 31, 2010
- Messages
- 15,003
- Reaction score
- 16,071
Weak arguments are like chains: If one claim breaks, the whole argument falls apart.
Lawyers—i.e., people who argue as a profession—know better. Instead of linking chains, lawyers weave claims into cables of arguments strong enough to convince judges and juries. Unlike fragile links, if one thread frays, the cable stays strong.
I know, you’re not a lawyer. But your readers are more like a jury than you might think. The hyperavailability of online content means that readers are, in effect, constantly hovering over the close tab button, ready to quit reading. You might not be a lawyer, but your readers are certainly judging.
Content that converts must first persuade, so content marketers would do well to learn from professional persuaders. By learning how to make cables of arguments, content marketers can make their ideas more convincing.
Source: https://www.animalz.co/blog/persuade-like-a-lawyer/
Lawyers—i.e., people who argue as a profession—know better. Instead of linking chains, lawyers weave claims into cables of arguments strong enough to convince judges and juries. Unlike fragile links, if one thread frays, the cable stays strong.
I know, you’re not a lawyer. But your readers are more like a jury than you might think. The hyperavailability of online content means that readers are, in effect, constantly hovering over the close tab button, ready to quit reading. You might not be a lawyer, but your readers are certainly judging.
Content that converts must first persuade, so content marketers would do well to learn from professional persuaders. By learning how to make cables of arguments, content marketers can make their ideas more convincing.
Source: https://www.animalz.co/blog/persuade-like-a-lawyer/