Persuade Like a Lawyer: How to Write to Convince a Jury of Readers

TheVigilante

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Weak arguments are like chains: If one claim breaks, the whole argument falls apart.

Lawyers—i.e., people who argue as a profession—know better. Instead of linking chains, lawyers weave claims into cables of arguments strong enough to convince judges and juries. Unlike fragile links, if one thread frays, the cable stays strong.

I know, you’re not a lawyer. But your readers are more like a jury than you might think. The hyperavailability of online content means that readers are, in effect, constantly hovering over the close tab button, ready to quit reading. You might not be a lawyer, but your readers are certainly judging.

Content that converts must first persuade, so content marketers would do well to learn from professional persuaders. By learning how to make cables of arguments, content marketers can make their ideas more convincing.

Source: https://www.animalz.co/blog/persuade-like-a-lawyer/
 

fcheshire

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I know the best copywriters tell you to think of all the reasons why someone wouldn't want to buy your product and address the objections them in your copy or sales pitch BEFORE they bring them up.
 

NetShop ISP

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I think that readers are not judges or juries (they are the ones who have to listen to lawyers etc...). Readers do NOT have to read the article. That is the main point I think. They (readers) decide if they are going to read or not. Having this mentored I believe that content should be catchy and easy to read to have a chance to be read and follow all things you mentored.
 
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