1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Personal Content Vs Professional Content - What converts better for YOU?

Discussion in 'Black Hat SEO' started by Soggy, Nov 8, 2015.

  1. Soggy

    Soggy Regular Member

    Joined:
    Jun 4, 2015
    Messages:
    392
    Likes Received:
    135
    Currently torn between the two. What do you guys think would convert better for ebook sales (clickbank/JVzoo type stuff)

    1. Professional context and stealth marketing (We look into treatments for problems. We've heard that <CB product> and <JVzoo> are good, and are very well reviewed. Alternatively yada yada...)

    or

    2. Personal context (probably MNS) - Hey, I've struggled with problem for a long time. My story and journey here. Anyway, since I found out about the <JVzoo> product, I've had way better success in my life dealing with the problem.

    Thanks.
     
  2. Soggy

    Soggy Regular Member

    Joined:
    Jun 4, 2015
    Messages:
    392
    Likes Received:
    135
    any thoughts on this?
     
  3. jerky7

    jerky7 Newbie

    Joined:
    Sep 16, 2015
    Messages:
    44
    Likes Received:
    4
    Depends on the product I'd say.

    I would lean more towards the personal context, since you can tell more stories and start to relate to and engage your audience, but that's basically just preference. What I would do is carve out a persona that would buy your book and then just talk from that personas view.

    For infos on how to create a persona just google "how to create a persona" and click the first link from hubspot, this should give you a sufficient overview :)

    Hope that helps