Permanently Closed Marketplace Sales Thread

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How to pass moderation and bypass bans

One of the difficulties of affiliate marketing is that some verticals have restrictions in
ad campaigns. Direct advertising of certain offers is prohibited in search engines and
social media.

Good affiliate programs scrutinize their traffic to eliminate fraud. There is no point
in dishonesty, as the reputational risks outweigh the benefits. However, white-hat
offers do get banned sometimes, too.

You ought to use cloaking tools, PWA apps, anti-detect browsers, proxies
and quality account farming to pass moderation easily and decrease the
risk of bans
, especially with traffic sources that have strict moderation
(Facebook, Instagram, Google).

Cloaking – programs that distribute traffic, display whitepages to bot moderators,
and offers to targeted users. It also helps to conceal the webpage content from spy
services.

Trackers – services that form stats from advertising and CPA networks in real-time
and all in one place. They also distribute traffic to various prelands, offers and affiliate
programs without changing the link. Ad networks notice the change in content via
redirects, so you need to use trackers that change flows.

Anti-detect browsers enable working in different accounts within one application, but
the traffic is recorded as if it comes from various devices. They include the following
services:
multi-accounting, anti-fraud system bypassing, several users access to one
account, anonymity preservation, artificial promotion and referral farming.

Proxy – an application or device that acts as a gateway between you and the Internet.
It provides every profile with a unique IP address, which helps avoid suspicion of
breaking rules, and will prevent bans. It is also used for account security and to
bypass anti-fraud systems.

Account farming – imitation of a user page activity. It is used to bypass anti-fraud
systems and increase the trust levels of social media bots. It avoids manual
verification and facilitates bot moderation.

Contact [email protected] to get discounts and promo codes for affiliate
marketing services. Sign up on Multi-vertical affiliate network - EPC ERA, if you
haven’t yet joined us.
 
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Best services for virtual numbers that receive messages

Virtual numbers for receiving messages are numbers with codes of existing mobile
operators. You can use these numbers to receive SMSs from various websites and
services without a phone and SIM card. They are used for confidentiality to create
several accounts, bypass GEO restrictions, and for fraud protection.

Virtual number services are a necessary tool in affiliate marketing. We compiled a
list of the best ones.

Vak-sms.com – this is one of the oldest services that offer virtual numbers. You can
choose from 7 countries and 90 popular web-services. Also, you can rent phone
numbers and prolong it or purchase an option to receive an SMS once to register
on various resources. Each number is sold to one person only. You can get a number
for two services of your choice. The vak-sms offers various payment methods and a
broad selection of registration platforms. You can also earn additional income via
the referral program.

Another advantage of this service is the minimal commission when depositing.

5SIM.net – a service that has been in the game since 2017. Users have access to
numbers from 174 countries and all the popular services and networks. You can
rent numbers long-term ] - 3 hours to 1 month. The amount of available numbers
depends on the selected GEO.

Here the numbers are available for short-term rent: 3 hours or 1 day. Another
advantage is the option to use phone numbers from England and the Netherlands
for free and without registration for testing, except SMSs from payment systems.

SMS Service – a service that provides phone numbers from over 170 countries.
The platform offers phone numbers of real SIM cards instead of VoIP. Access is
granted to only one client with the option of prolongation of up to 3 months.
After use, the phone number is disabled, so secondary sales get ruled out. The
service accepts various currencies as payment and offers an API for receiving SMSs.

Passing verification for ad cabinets is not the only thing services providing
virtual numbers are useful for.
They also help launch accounts on
marketplaces, conduct mass mailing on social media, place ads for free, restore
access to content, allow participating several times in prize giveaways and much
more.

Contact [email protected] to get discounts and promo codes for affiliate
marketing services. Sign up on Multi-vertical affiliate network - EPC ERA, if you
haven’t already done so.
 
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A/B testing

A/B testing (split testing) is the comparison of two or more options affecting
effectiveness.

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More often than not, A/B testing is used for the following elements:

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  • Titles, subtitles;

  • Texts, product descriptions;

  • Amount of content on the page;

  • Images;

  • Appearance and CTA-button text;

  • Reviews;

  • Registration forms;

  • Page design and layout;

  • Prices, promotions, and other business components;

  • Payment methods.
Stages of performing A/B testing
  1. Set a goal for testing: increase the number of clicks on the creative, increase
    conversions on the landing page, decrease the cost of a click, etc.

  2. Analyze the original data to compare results. You can use any tracker or
    statistics to do this.

  3. Select elements for testing. If you have several of them, determine the testing
    order.

  4. Create options. If you’re testing the CTA, change the color of the button or
    its position.
    If you’re testing titles, try using a second title that suits your offer’s
    creative.

  5. Choose the tools for A/B testing. Most make do with Google Analytics, but
    you could also use services like VWO or Optimizely.

  6. Create a test. Configure the main parameters and testing period.

  7. Collect data. Wait for the test to finish. Don’t come to conclusions too fast
    and change something.

  8. Analyze the A/B testing results and choose the best option. Compare the
    key indicator of both results and pick the more effective one.
Main recommendations for performing A/B testing
  • No need to change several parameters at the same time. Test various parameters
    step-by-step.

  • Don’t forget what makes your offer, website, creative, platform, and TA special.

  • Don’t stop the testing too soon. The optimal testing period for landing pages is
    14 days and 3-4 days for creatives.

  • Perform A/B testing frequently if you want to change something.

  • Don’t ignore external factors. Select neutral testing periods.

  • Monitor the CTR. After test conversions, assess the effectiveness of the creative
    and other zones. If any of them have an indicator less than 2% - change the
    creative. Blacklist the zones that do not convert.
When newbies start A/B testing, they often make mistakes. However, after some
time, they get used to doing them right.

Contact [email protected] to get personal recommendations for testing. If
you haven’t yet joined us, sign up at Multi-vertical affiliate network - EPC ERA
 
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Streaming platforms

Streaming platforms are used to stream content in real-time to viewers around the
globe.

Twitch, YouTube, and similar platforms are customized for monetization through
streams and provide methods of rewarding content authors.

Streams are held on non-specialized platforms, too:

Facebook Live, Instagram, and Telegram that doesn’t feature built-in monetization
functions. You either connect a third-party tool (like Donationalerts) or get direct
payments from advertisers or subscribers.

Earning methods from your channel

1. Video ads during the stream.

2. Donations from viewers.

3. Payments for viewing or subscription.

4. Direct ads.

5. Brand promotion or sponsoring.

6. Partner ads – traffic clicks on the link.

Launching ads on the stream platform

1. Before promoting an offer, analyze the top platforms and select an
appropriate channel. The main criterion is the audience size.

2. You need real clients to earn an income, so the more popular channels
are those where the author streams frequently (no less than 3 times a week).
This way you can get real-time information on the number of online users
watching the stream.

3. Aim for popular channels with many visitors, where the videos have a
large audience.

4. Streaming platforms have high competition. This requires content to be
unique and to satisfy the public interest to retain a constant audience. The
more engaging and entertaining your streams, the higher your income.
The same goes for how well-developed your brand is. However, remember
to stay restrained and never use profanity.

5. There are two types of ads – a large brand and a small campaign. A big
ad campaign is better off engaging several streamers to improve
responsiveness.

6. During the stream, you can mention various promotions, houses, etc., and
reward users for performing certain actions.

7. If the channel focuses on lead generation, then you will need more
marketing actions to introduce the offer to the user.

8. You shouldn't work with the same streamer for too long because his
audience “will burn” out with time. Find several platforms and work with
them interchangeably, returning to old channels now and then.

Contact [email protected] to get tools and profitable bundles for working
with streaming platforms. Sign up at Multi-vertical affiliate network - EPC ERA if
you haven’t yet joined us.
 
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CAC and CRC in affiliate marketing

You're going need to record the exact spending on offer promotion when you
organize a stable lead flow.

Customer Acquisition Cost (CAC) – is the cost of one acquired client within a
certain period.

CAC = AC budget / acquired clients

The AC budget includes ad spending, software, designing creatives, time, labor
and service costs, and others.

CAC allows one to plan the cost of an AC on various platforms and track the
effectiveness of each one. You can also use it to adjust and optimize the marketing
funnel and analyze the CAC to the acquired client quality ratio.

Another purpose of calculating the CAC is to decrease the cost price of 1 client.
To do this, you need to optimize the cost-effectiveness:

  • Optimize targeting – analyze the reasons if you get a small conversion from
    your ads. Most likely, you’ll have to redo the TA analysis and expand it.

  • Optimize the conversion ratio – work on your creatives (prepare target
    texts, images, media content), optimize websites, simplify payment
    systems, etc.

  • Optimize the sales funnel – evaluate every step of the sales process and
    determine the number of visits it will take to convert a visitor into a lead and
    how many leads result in a purchase.

  • Optimize the pricing strategy – your pricing policy determines how long
    before you get ROI (if your offer allows it, you can optimize the upfront
    payment and prepay volumes that will help you get income sooner).

  • Increase marketing and sales efficiency – determine the channels that provide
    returns on investments and work only with those.
Customer Retention Cost (CRC) – the cost of retaining a client.

The CRC includes all the costs of retaining a client: service, attracting, retargeting,
marketing focused on the existing clientele base, and others.

CRC = retaining costs/number of repeated clients

CRC helps to determine the price-setting and types of marketing campaigns, as well
as to expose certain issues in the AC.

It is essential for the CRC and CAC that you keep a balance between determining the
optimal budget to acquire quality clients with an appropriate LTV (Lifetime Value) and
a good income level.

Usually, the “quality” of a client is represented by the ratio of LTV to CAC.

This indicates how alive your AC is and whether it can retain a low CAC during scaling.

Contact [email protected] to get more recommendations on ad campaign
planning. Sign up at https://epcera.com/ if you haven’t yet joined us.
 
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