Perhaps I'm just too stupid.

I would have thought ranking for something as low and noncompetitive as The Best Mouse would be as easy as pie but apparently there's something I'm not grasping. I have the keyword as my url so please take a look and tell me what I'm doing wrong. Actually google seemed to deranked my site as well I've been on page 4 for the best mouse for awhile now and I now don't seem to rank for anything. Is the profile links I hired someone to make to blame? I'm thinking it is.

Nah, its either just doing the google dance, or you have been hit by the mouse trap.. (sorry couldnt resist the last one)

dont stop linking, i just learned this recently after competing for a seemingly non-competitive keyword. Dropped to 3rd page and was stuck there for a good month or so, finally got back to #3 in the serps. Keep linking.

Is having more links at this stage better than having more content? I mean I can keep up with the whole "best mouse ____" if that will yield better results. It's not like "the best mouse" has heavy competition. Is it possible that my site is too keyword dense?

Mr. Informative said:

More links is better than having more content? I mean I can keep up with the whole "best mouse ____" if that will yield better results. It's not like "the best mouse" has heavy competition. Is it possible that my site is too keyword dense?

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The advice you got about continuing with building backlinks is correct. But I would also frequently add content to your site.

Yeah I would have to agree with Peter that you need to add more content and add more links to get the best results.

The Google Dance happens to everyone. Eventually your site will settle somewhere in the search engines.

Continue link building, continue adding content, and start another project. Just keep going, keep moving. Get a couple projects going at once, keep a schedule of things that you are doing with them, and keep steady with it.

Good Luck

The "keep building backlinks" approach works in almost all cases.

It might be that Google views "the best mouse" as a so-called "general" search term. Mouse is a general product, and "the best" is not necessarily a specific item qualifier.

General terms are harder to rank for in Google.

Mr. Informative said:

I would have thought ranking for something as low and noncompetitive as The Best Mouse would be as easy as pie but apparently there's something I'm not grasping. I have the keyword as my url so please take a look and tell me what I'm doing wrong. Actually google seemed to deranked my site as well I've been on page 4 for the best mouse for awhile now and I now don't seem to rank for anything. Is the profile links I hired someone to make to blame? I'm thinking it is.

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Please take this in the spirit it is meant. Use this forum as a font of all knowledge and focus upon site design and how to SEO a webpage/website making it attractive to the search engines.

I will make an educated assumption here that your site does not link from any internal pages to the home page, has no H1 tags and the home page has just one sentence of content? If this assumption is correct then you also lack any good quality links pointing to your site. A plus point however is the reference to the keyword within the domain.

Bear in mind Michallefs comments as well and work at it - there is more than enough resource here to get your site noticed and ranking well but in it's current form you will be langushing very low in the serps.