I went from 3000 uniques per day down to 700. It hurts... and from what I can tell from reading countless similarities, there are trends. These are the things that I believe did me in: 1) I was stupid enough to pay for a non-contextual link blast 15 months ago as part of a high PR package. 2) All of my 300 + personally written posts all start with the same phrase. For example, if the site was based on running, the post would be called: "How to Run in the Forrest" "How to Run in the Snow" "How to Run on the Beach" ... yaddah.. yaddah.... x 300+ posts This is a bad example, but it makes perfect sense within my niche. In other words, even though my content was SEO targeted, completely unique, had tons of images, with an awesome design layout, it was just was too repetitive for the Penguin. 3) Additionally, I have an exact match domain. Lets pretend it is "Run.com" Basically every single link pointing at my site has "run" in it. I believe that this told Mr. Penguin that the site was over-optimized. RECOVERY GAME PLAN - Based on these findings I am planning to fix them with the following solutions: 1) Build more high PR contextual backlinks to offset the shitty ones. (side question: do you guys use a IP masking browser when leaving comments? If so, what do you use?) 2) Add a reader response and product review section and a forum to make sure that all of my post's H1's don't begin with the same generic title. "How to Run in...". I haven't decided if I will go back and diversify the wording on old post just yet. 3) Make sure while I am posting high PR backlinks that I am doing so without words that overlap with my exact-match-domain of my website. I'll still keep the words contextual, but just use different words. This will hopefully offset the ones that are sure to develop naturally. 4) After watching SEOMOZ, I am going to add some new viral elements, like a calculator, a vote or something similar. These will help in attracting some more organic links. I'm told that Google is pushing support towards brandable websites. To that point, I will also be creating an Facebook page as an extension and getting it blasted with 5,000-10,000 Likes. I don't have any use for Facebook page outside of this purpose, but it can't hurt. That's it for now. Wish me luck. If you have any thoughts, I would love to hear them from you! It's Penguin Hunting Season!