Well my fellow search engine manipulators, I'm afraid I have suffered quite a bit from this latest update. One of the sites which got slapped was a money site.. and when I say money site, I mean a big money site. Although its dancing and the update is apparently not finished, I cannot just sit back and do nothing. So here is my plan, I'd like to run it past you guys here and get some feedback: 1. Consolidate current position Basically its still got rankings on page 2, 3, etc.. so its not all bad. We still get traffic for it, we dropped about 30% though and mostly organic traffic, which is the one which brings in the most money. Still, we have a brand name, social network traffic, referrals, etc. So I'm thinking just mostly social signals for this one, but nothing violent, and cross my fingers for a recovery (no sign yet.. just 1 keyword bouced up slightly out of 12 for now). To be honest I hadn't been doing much to this one except social signals for the past 3-4-5 weeks and it seemed to be doing fine, drifting between #10 and #6 for my main keyword. For this keyword.. we're now not even in the top 100. Boo-fcking-hoo. 2. Give G what its asking for Well, from what I can see from my other websites... the only pattern is that the sites which have not been penalised are the ones for which I have not done any SEO for a long time. As in a little bit when I created them, but nothing regular.. I have 2, and they each have like 100 links or so, not even good quality. One of them has great unique content. The other just has mostly youtube clips and 2-3 liner sentences underneath (kind of a news website). Both have held their rankings very well, which is the good part. Neither make me enough money to pay for beer at the weekends, which is the part that sucks balls. Soooo I'm going to try and make a virgin-like white hat clone of my website, and make spankingly beautiful onpage. No dup content/descriptions, H tags perfect, keyword density low, image alts, etc etc etc.. the usual stuff. I'm thinking that maybe in 2-3 years, Google will decide to rank it. Actually, I'm thinking testing mostly and making a point (point being that following G's guidelines will not rank anything). I will not build a single link to this site. I will maybe just make a Facebook/Twitter page, and ask all my friends to like it, but nothing paid, nothing blackhat. Just to see. 3. On a separate note, violate G Separately, I plan to make another website which will be 100% blackhat. I want to try all the dirty tricks on this one, and get it to rank ASAP on the front page of my niche which shouldn't be very difficult as it is not so competitive. I plan to build thousands of links and almost no content, just heaps of links. I don't care if the site is slapped after 2 weeks, because if I'm on page 1, it will still be very profitable to just keep churning and burning sites like this, so long as I have a website on first page. Now it goes without saying that I will be hosting these 2 new websites on separate, new and fresh hosting accounts. Ditto for the domain names. I just have 1 small doubt, there shouldn't be any footprint between these 3 sites except one which seems pretty obvious but should fly under the radar. The product images.. they will be the same for all 3 sites.. (can't really do anything about that). But spiders can't read images, right? So is there any chance there will be a footprint which can be detected except of course if there is a manual review? And what do you guys think.. do you think that this white site is just a waste of time? And maybe the 3rd one will also be a fucking waste of time too.. maybe it will never rank.. I think it is, but well.. I still wanna try just to do the experiment. What I can't do right now is "not panic and wait to see if things get better" (although of course this is what will be done on the main initial site). If all fails, then I think I will just get into gun-trafficking or something easier than SEO like that. In the meantime I'm off to pick up a fresh domain for my white site and an expired one for the dirty site.