Question: It is worth building up a PBN of decent sites or just buy a domain, slap up any old spun crap x 5 with an anchor text? The guys I see winning seem to be following the churn and burn technique. Description: So i'm currently building a PBN and i'm taking my time, finding decent domains with a clean past (what is up with Japan buying up expired English domains and spamming them with crap??). Anyway i'm basically creating a new money site when I make a PBN, I make sure it's got traffic, ranking well and has active social media, a few new links and scheduled content. It also looks awesome. During my searches i've actually found like some many people's PBN's by accident and as a result, their money sites and some of these are actually doing really well. Anyway, the one's I see doing really well are the guys that seem to just buy a domain, slap up a unique WP theme, spam 4 x spun content with the same anchor text, rinse and repeat. Whilst I am easily spending $200 per site a year, these guys are probably going on $25 - 50 each so i'm kinda wondering why i'm bothering with all this effort.