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Payday UK in 2015, and the results You Won't Believe!

Discussion in 'Black Hat SEO' started by didiseo, Nov 26, 2015.

  1. didiseo

    didiseo Registered Member

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    And if I tell you there's a new kid on the block in payday loans UK, straight to number one. Yeah, just like that. Seems to good to be true in late 2015 and yet has happened just a few weeks ago.

    Would like to share and open the discussion about this.

    So here's this new site ranking #1 Google UK since a few weeks ago (from nowhere to be seen):
    #1 - payday loans uk + paydayloan uk + payday loans + pay day loans uk

    As you can see to find the website it's pretty straight forward, just use Google UK for any of those searches ;)

    Of course there are a lot more kw's they rank top 3, but I won't expand, you get the picture.

    Hats off for the work done here, where the website gained all the ranks during a Google algo update (I'm sure most of you noticed).

    Wondering if was a strike of luck and for how long will they keep the spot. Until then, wanted to share this to illustrate how it's possible in late 2015, to sky rocket to #1 in one of the most competitive industries in the UK.

    I know more experienced guys knew about this, but I'm sure so many of you wouldn't imagine.
     
    Last edited: Nov 26, 2015
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    I am pretty sure that whoever owns that site did not rank number 1 for payday loans by luck :)
    But good luck to them for sure.
     
  3. Ste Fishkin

    Ste Fishkin BANNED BANNED Jr. VIP

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    It's encouraging as fuck to see this pulled off, and its not that uncommon.

    Now we just need to investigate how he did it...
     
  4. rogerke

    rogerke Regular Member

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    They used an exploit in a Wordpress plugin (Slimstat) and injected their links on some very high authority sites like ralphlauren.com

    Anyway, it was patched on the end of september and most of the links have already been deleted. Shouldn't take too long until their rankings start slipping (if they don't get a manual before that).

    Needless to say that this isn't merely blackhat but highly illegal as well.
     
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    Last edited: Nov 26, 2015
  5. Ste Fishkin

    Ste Fishkin BANNED BANNED Jr. VIP

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    If its in the terms of service for the pluggin (which no one reads) its no illegal.

    I might do a thread about that tonight...
     
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  6. MrE

    MrE Executive VIP

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    Check links:site and you'll see a number of high profile co.uk & other domains which had the backlinks injected as rogerke mentions, most of the sites have removed it already but you can still see the injections if you look at cached content.
     
  7. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    No Churn and Burn does not work any more. I have been told countless amounts of times by people who could not rank a site in the first place, so it must be true.
     
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  8. rogerke

    rogerke Regular Member

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    I don't think you understand - they didn't own the plugin but found an exploit and performed SQL injections to the targets site. This exploit has been known for a while, but to my knowledge they're the only ones who used it for SEO benefits.

    Read more here: http://www.pcworld.com/article/2888...tes-at-risk-thanks-to-wp-slimstat-plugin.html
     
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  9. jamie3000

    jamie3000 Supreme Member

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    Its really interesting that link velocity and domain age didn't play in the algorithm considering those searches are defo in Googles pay day loan update they did designed to stop spam in those queries specifically
     
  10. jamie3000

    jamie3000 Supreme Member

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    If you search the mid tail gambling niches you can find whole tiered networks of hacked WordPress websites BTW, quite interesting to see
     
  11. didiseo

    didiseo Registered Member

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    Great info rogerke. I was wondering what method was used for the injection.

    They've reached the top spots when they had already lost most of the backlinks and interesting to see no manual action by Google for weeks.
     
  12. didiseo

    didiseo Registered Member

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    And another interesting day. The story gets even more interesting.

    Look at #3 and #4. Description length, one URL 301'd to the other, feast times already.

    payday-loans-kw-Guk(27112015.png

    Google gets it wrong for one of the most policed SERPs :rolleyes:
     
  13. cdn_craigs

    cdn_craigs Jr. VIP Jr. VIP

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    HOW DID THEY DO THAT? THE DESCRIPTION IS HUGE! lol..smart buggers.
     
  14. Tozzy

    Tozzy Jr. VIP Jr. VIP

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    This one shows that backlinks from top website still work and shall never die in near future, no matter if all other factors such as diversity etc are ignored.
     
  15. Luka19

    Luka19 Power Member

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    they have links from high authority domains.
    it's not good luck, smells like hard work and smart investing
     
  16. didiseo

    didiseo Registered Member

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    By 'good luck' I was being sarcastic ;) due to Google policing payday so much and updating the algo regularly, but still allowing this to happen.

    About how they did it, it was already exposed by rogerke
     
  17. LoftPower

    LoftPower Elite Member

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    Wow congrats to him on this. Very interesting indeed.
     
  18. SEO Power

    SEO Power Elite Member

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    Links are still the foundation of the algorithm and will be for a very long time to come. This proves it, content isn't king.
     
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  19. seoisazombie

    seoisazombie Registered Member

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    when was the website created? and when they did start building links ?
     
  20. faithjhung

    faithjhung Jr. VIP Jr. VIP

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    Wow. Highest competition can still be beaten. A true blackhatter.