We know Payday loans is a freaking awesome niche. Here is why: 1. Users are desperate to waive off their debt, so they will do anything. 2. Ranking on the first page of the Google can bring you $$$$ per month with adsense. 3. Adsense CPC is freaking $10 and up. So, 10 clicks per day equals $100 But Google is Google. It is unpredictable. And it drops bomb anytime. Sometimes in the form of animals, sometimes like this: http://techcrunch.com/2016/05/11/go...ed&utm_campaign=Feed:+Techcrunch+(TechCrunch) So google has officially restricted payday ads loans. Suck it, payday loans site owners. Some people might say they can still use adsense. Maybe they can, but CTR rates is going to be underground.