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Pay Per Click - What benefits do they get

Discussion in 'General PPC Discussion' started by cwscontentwriter, Jun 30, 2014.

  1. cwscontentwriter

    cwscontentwriter Power Member

    Aug 14, 2011
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    HI guys,

    Can someone explain of what benefits does a PPC or PPA site gets, I understand that they earn from advertisement, but most of the advertisement in their site is from similar sites only, its not like I go into a PPC site and click on a ad and find out a forum like BHW or some other site like may be a product site is advertising there, so what is the benefit, and how does this sites generate money to share those small cents with so many users who are clicking ads

    Is it anything related to giving in more hits to a page or what

    Pls explain
  2. chokho

    chokho BANNED BANNED

    Jun 13, 2013
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    They post ads on their publisher sites (in the case of AdWords/Bing they have their own search network and can post ads there as well), so they get paid by advertisers and then they give about 80% of that money to the publisher sites and leave 20% for themselves.