To every problem there is always a definitive and innovative solution. To the aid of business have come tools like search engine optimization and pay per click advertising and promotions tactics. Businesses now are leveraging these techniques to push their website above in ratings for customers to pay them visits. Pay per click campaign management is a technique where in advertiser pays the website owner each time a customer clicks the advertiser?s ad and visits their page, web-link or website. This is a win-win situation for both the advertiser and website or link owner, both parties stand to gain in this symbiotic relationship.