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Passionate about my Blog topic but unsure how to make it unique

Discussion in 'Blogging' started by NufcOnline, Oct 18, 2012.

  1. NufcOnline

    NufcOnline Newbie

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    Can't post my blog but I've been doing it around 3 months, haven't posted daily last few weeks due to work but will start doing so again once I set up self hosting and stuff.

    I'm really passionate about my topic Newcastle United. If you looked at the time I spent on the Newcastle forums before setting up my blog it would hours everyday. I naturally enjoy spending my time in Newcastle United.

    I set up my blog and started doing match reports, updating daily news and stuff. The problem I had was with a lot of the news I was posting it was taken from other sources. My match reports and separate blog posts were my opinion but I felt the other stuff was just news people could read everywhere else.

    I didn't want to write stuff everyone else was doing. It needs to be different.

    So I have the passion, but I need a different style of blog. I need to provide value.

    I suppose doing a blog would be easier if I was already successful in something, and then I could provide value from that. I don't imagine everyone who makes money from blogs is already successful in their field though.

    Advice appreciated, thanks.
     
  2. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    Your chosen niche gives you ample opportunities for monetization, and you can pick up widgets from various places - affiliate sites, third party e-commerce integration pages and so on. However, you will need to spend a lot of time creating compelling content and building a loyal interactive audience on Social Media. All the best! Let us know how it goes :)
     
  3. GobBluthJD

    GobBluthJD Regular Member

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    Not a Toon Army member! (Gooner here).

    The thing about football blogs is they are really a dime a dozen. You could even focus on something more specific - the transfer market, the kits, the youth team, player profiles, in-depth discussion of each match, tactics, etc.

    Too many blogs try to be too many things. I think if you can focus your theme a bit more, you can set yourself apart from the rest of the Toon Army blogs out there.
     
  4. NufcOnline

    NufcOnline Newbie

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    The problem with a lot of those ideas is that I don't have enough knowledge about them and it would be hard to post consistently.

    For e.g If I did it on NUFC Transfer Targets then where am I getting my knowledge? Again I'd be getting the stuff from other sites. Also, what would I be writing about now when the window is closed?

    Kits wouldn't interest me.

    I could do player profiles but again, once I'd done them how would I update it?

    Match reports is probably the only one that's possible from that list. I know you were only making top off the head suggestions.

    I've been thinking about it. I love football and Newcastle but I'm not sure I'd have the drive to put stuff up everyday, because things aren't always happening and it's not coming from me.

    I think about my days at the moment and the one thing I feel passionate about everyday is working on self development. I plan my days out and try do stuff each day e.g exercise,meditation.

    Sure on a weekend when NUFC play or when transfer rumours are around I feel interested, but some days nothing is happening and then I may struggle.

    Thanks for the reply mate.
     
  5. jaggatov

    jaggatov Newbie

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    Focus on transfer rumours, it generates huge traffic
     
  6. gazmo

    gazmo Junior Member

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    There was a guy doing video reports, and I couldn't stop laughing at his video about the victory over Liverpool. I think I'm subscribed to him on youtube now - so he's doing nothing special, just match reports but he got decent traffic cause he's funny and enthusiastic.

    Then you can also go to work with Excel and for example make statistics on ingoing/outgoing transfers, year by year, owner by owner, etc.

    Also on excel maybe make a graph on player salary, transfer fee, assists and goals (if a forward), some other stats for defenders, clean sheets for goalies, etc.

    Now get a cool design for them and upload an updated version every week.

    Gamify it even further by giving points for cost efficiency of a player based on the stats above. Then involve your readers by offering a giveaway to those who are best at guessing the highest rated player of the week, month, season, etc.

    Have a video stream open for every game and record them. Then do gfy-s for the best chances of the game, all goals, etc. For example: http://gfycat.com/ActualDiscreteHypacrosaurus . Make sure you're also the first to upload them and advertise your blog. Structure the post-match review on those and make sure it's live before MotD - people would love it.

    Make a list of 20-ish most popular bookies and compare their offers for every game - add affiliate links - people usually only use one (for example bet365), if then bet365 are offering 1.05 for a win against the mackems and Someone else is offering 1.06 then you might get good conversions.

    Do email reports with a list of gfy-s of the highlights after every game.

    I might think of more while I'm out, brb for now :D
     
  7. nameless7

    nameless7 Regular Member

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    The point is how do you dish up your posts. If you can write a page-one from run-of-the-mill news, so you shouldn't worry abouy your content.
     
  8. RWCenter

    RWCenter Junior Member

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    Have you tried diversifying your content? For example, doing sets of pics of players from your favorite team with some funny captions. The important thing here is to make them actually funny. That's the hard part.
     
  9. behemothseo

    behemothseo Jr. VIP Jr. VIP

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    If I were you, and If I were to strive for quality/stand out from the crowd... I'd contact the players AND staff directly. That's not a joke, I'd try to get their contact info (contacting the team's website admin, looking for their FB/twitter accounts) and then I'd politely ask permission for a short interview (all online, of course)... and then I'd just post said interview on the site. They can always ignore your requests, but you don't really lose that much trying.

    p.s: try with bit of a dramatic approach also (i.e you're injured and can no longer attend the games , it's your kid's dream or w.e).
     
  10. Ximplified

    Ximplified Newbie

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    Sensationalize, or get fresh and exclusive content. Using your own pictures helps as well to an extent
     
  11. AlexMed

    AlexMed Newbie

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    What we did with my newspaper may be of some use here. Our local newspaper only came out once per week, on Thursdays. American football is huge here and in our coverage area are 11 high schools, and we covered their games. Those games happen on Friday night typically, so by the time we published our articles about them, they were almost a week old. Not very exciting. So here is what we did to increase engagement.

    1. We tweeted up to the minute updates as games were happening. Each of our reporters had the twitter login and could do so with specific hash tags. This was a logistical challenge since we had 11 reporters at 11 different games all happening at around the same time. Since you have only one team you're following this should be easier. Bear in mind that some folks will follow twitter updates during games because they cannot watch it or attend due to other obligations.

    2. We were forbidden to live broadcast games due to the school district having an exclusive contract with a company that could webcast games (and who did a terrible job, mind you.) So, we had our reporters take photos of action and film short video snippets of action during the game. We then used a video editing program to make short reels. We then used Adobe AfterEffects to make these into a sports "story." We recorded a voice-over (using our phones, believe it or not) and put in "lower thirds" and an intro to make the videos look more professional. Then we posted them on our website. We used google drive so that we could add our own commercials, but I would recommend starting a YouTube channel to post these on at least for now.

    3. We then used our site and our newspaper to promote the twitter and videos.

    We got a lot more engagement. Readers really liked the videos and it was unique for our area. No one else was doing it. These are just some thoughts that might be useful.
     
    Last edited: Nov 14, 2014
  12. Build Online Brand

    Build Online Brand Junior Member

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    Do some research and basic ground work, you can also think on having niche in which you can do maximum creativity.
     
  13. klingt

    klingt Newbie

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    The easiest way it seems to set you apart is to avoid being too spammy with monetization, and you could make the rumor coverage into a kind of speculation game with an rpg progression
     
  14. gogreen

    gogreen Power Member

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    If you have right channels to reach your audience, if doesn't matter whether yours are unique.