My parents have asked me to do SEO for their site, I think it'll give me some good experience with SEO but I'm kind of lost. The niche is VOIP phone systems. I've already edited their website for header/title/description tags, and I guess what I have to do now is find long tail keywords and incorporate those into the content of the website. Then get backlinks. Are there any tools that will give me a report to show them before/after? I need to do this whitehat, I can't risk getting their site deindexed. How can I get whitehat backlinks? All the services on here seem like blackhat methods making dozens of blogs and spamming thousands of comments. And in general, what tools do whitehats use for SEO? I searched and found a couple like SEO Monkey, but what else is there?