Over the past few weeks, I've heard of people talking about exact match domains and how their effectiveness has been lowered by the Panda and the Panda updates to come. Is this true? Proofs? When it comes to my searches, EMD sites are still in the page 1 but they are not really dominating because some EMD sites (different extensions) are in page 2/3 which I greatly contribute to the different SEO plans. However, I am really curious about this because I want to push a site which doesn't have the keyword and I want to save myself all the trouble if I can't let it rank against EMDs. I'm not really a fan of EMDs because they seem to be generic sites which does not really have a brand name (in my opinion only) but I don't mind getting one if it will bring me money. Any help would be appreciated. Thanks in advance.