Paid traffic how to check if legit?

dimitriscy

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Is there any way to understand if PPC traffic we are buying is legit or not? I mean its real and not just bots ?
 
check GA.
bounce rate, avg. seassion will help you identify bot traffic
 
You can also check the referrer section of GA to look closer. If it's direct, a high bounce rate (~95%) can indicate bot traffic.
 
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