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PageRank is dead. So - what does PA and DA teach us instead?

Discussion in 'Black Hat SEO' started by Windmill, Nov 5, 2013.

  1. Windmill

    Windmill Supreme Member

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    Since PageRank is pretty much dead, the best metric we have in the business IMHO to rely on now for quick-glance information is PA/DA, especially PA from Moz.

    However: I've never really done a comprehensive look into it, and there are confusing PA/DA numbers. PR 5 > 6 is a gigantic jump, but in some ways, DA 50 > 60 seems like an even bigger jump since I rarely find a legitimate PR6 ever reaching 65 or above (I'm talking about legitimate PR - as in, links haven't changed much since the last PR update). Here has been my experience of PR to PA (these are the only PRs I care about, hence I've looked into them):

    PR5: Mid 40's to mid 50's
    PR6: Mid 50's to mid 60's

    (DA of a healthy domain usually being about 5-10 points lower)

    So since we no longer have the luxury of being able to 'group' domains via power with data straight from Google, we need to find other metrics/signals that we can correlate instead. So, in my case, a domain with a PA of 45 and a DA of 39 has a good chance of being equal to a PR5. I can then look into the links to determine the quality (because PR4's can have very high PA too since it is very imperfect and open for 'abuse') to make a guess as to whether it would've been grouped into PR 4 or 5 in Google's eyes. Let alone the huge variety of quality within the different PR groupings. Shesh...

    Are there any other numbers/metrics that you use for QUICK-GLANCE guesses/assessments of links/pages?
     
    Last edited: Nov 5, 2013
  2. dragonrage01

    dragonrage01 Power Member

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    Here's my good deed for today. Are you looking at the page rank (from other sites) for linking purposes or are you looking at page rank to tell how good your domain is?

    PA and DA from MOZ doesn't mean much because they don't factor in the links that Google considers as spam.
    My first website has PA/DA from MOZ that is 60+ but my web pages are nowhere to be found in the SERPS.
    I still keep the website because it makes around 0.30 cents a day from other search engines.
     
  3. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Same is with PR. Just cause some sites have high PR it does not mean that it will rank
     
  4. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Dude, you don't measure domain with PR, you use Da for that. PA is for the page where the links is coming from
     
  5. dragonrage01

    dragonrage01 Power Member

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    It is most likely a typo.

    My point is that I will look more at domain pr rather than da/pa from moz even if the metric is obsolete.
     
    Last edited: Nov 5, 2013
  6. Windmill

    Windmill Supreme Member

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    Ah yes I really should've expanded that a bit more.

    I am well aware of this but here is the thing. A PR5 domain was PR5 on the HOMEPAGE. But if you go to a subpage, then the PR was not identical. That is why I prefer PA to DA because PA of the homepage gives a usable metric for the homepage, which is usually all I care about. A homepage with a good PA inevitably has a good DA (DA almost always being lower) and if it doesn't - well, I've just never seen that, ever.

    That is a problem in terms of Moz specifically ignoring spam links. I care about domains for multiple purposes - but I personally stay FAR away from domains that have spam links these days. That is why I use PA/DA to find websites that have quality links, then I chuck those domains into other tools and analyze them further. But we need a usable metric to make the process faster when sorting domains and pages, because these are billions of them out there. PR was good but 8 months of lack of updates means that its just... getting ridiculous.
     
    Last edited: Nov 5, 2013
  7. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    I think that .....well....I wanted to say...nevermind
     
  8. crazedspyker

    crazedspyker Senior Member

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    PA of a domain's homepage is almost always higher than the homepage's DA.
     
  9. Windmill

    Windmill Supreme Member

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    http://moz.com/learn/seo/page-authority

    Hence why I feel that PA is the better metric. People posting a link on a PA of 10 but a DA of 40 reminds me of people getting a blog post on a PR5 website but the actual post has a PR of 1. Very, very deceptive.
     
  10. Windmill

    Windmill Supreme Member

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    Ah yes you're right - THAT was a typo/mistake - read my spreadsheet wrong :D

    EDIT: Double posted, oops. I also see now that I mixed up my PA/DA numbers. So I've modified them in the OP with my actual number findings.
     
    Last edited: Nov 5, 2013
  11. dragonrage01

    dragonrage01 Power Member

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    This is really a question on why is PR important to the OP because google is obviously going to drop PR.
    If you are just looking for a random website to put your link on like guest posting, article, profile and etc, you can easily see if the website is spammed to death or healthy based on speed, and website layout. You don't need PA/DA or PR to know these in the future.

    However, for people that are selling websites and domains or selling links, guest posts and etc, they rely heavily on PR to persuade buyers. There is no metric to tell how good a domain is without PR. PR came from google and if you are new to SEO, you will most likely trust a metric from google rather than any third party metric.
     
  12. Windmill

    Windmill Supreme Member

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    This is a good point. In terms of getting links from other websites, what good is a PR5-quality link if it has been spammed to death? I'd in fact guess that it could probably be found to be bad. But I mean, in that regard, PA/DA is irrelevant, and ANYTHING is irrelevant in that case.

    But DA/PA or PR (when it was relevant) was/is important for us for multiple reasons.

    As you said, SELLING links/domains needs a usable metric to say to people "COME CONSIDER MY THINGS". High PR domain buyers will probably do research, but when purchasing blind blog links the only metric you're ever given is how many outbound links and the PR. And PR is becoming ridiculously irrelevant - and when buying a high PR 5 post, who knows what the current link profile looks like compared to 8 months ago.

    I think that you're right: PA is too hard to explain to new buyers. But for US, when we come to buy/sell domains, PA is super important. Because when you've got 1,000 domains to trudge through... do you want to have to analyze the backlinks in all of them to find the gems? I think not. And PR is still useable to help there, but... what happens in a year? Or 2 years? At that point, we'll need to shift to something else. PA/DA looks to be the next thing. We'll be giving Moz all of our monies soon for their shitty backlink finder... oh god....
     
  13. Windmill

    Windmill Supreme Member

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    Bump - I'm genuinely interested in peoples opinions here :)