I know the search engines take into account the page loading performance of a site , but how important is it to SEO ? I am setting up a site for a Tatto Studio client that has tons of Lightbox image galleries but not on the home page . The more Galleries I add the worse the overall pageload time gets . It seems google is taking an average load time of all pages . Should I sweat about this too much , as theres not a hell of a lot I can do about as it's an image based site, I don't want to have to compress the hell out of everything. Any thoughts ?