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Page loading speed and pogosticking, or return-to-SERP info

Discussion in 'White Hat SEO' started by Pornguy, Mar 17, 2014.

  1. Pornguy

    Pornguy Regular Member

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    We should all know that page loading speed could affect your serps. But does anyone have hard information on what the threshold for this is? Sites over 2 seconds are penalized? over 5 seconds? Over 2MB page size?

    Also I have been reading some information about pogosticking or return to serps. This is when a user clicks on your site from google, but then returns to the search and finds another site. I read that is also now a ranking factor. My question for this is, would it be possible to manipulate that? Could we have lots of people with different ip addresses search your main keyword click on your site link from google and never return and would this help? Has anyone tried this? If not could we get a group of people to try this and do some real research on it. We must be detailed with the ranking position of the start point and after each week note the increase or decrease in rank. Also note now many clicks went to the site in this manner.

    Well looking to hear from everyone on this.
     
  2. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Speed is an issue but I think it's not a big factor.

    return to SERPS definitely is and has been for a long time I think - if visitors go back to SERPS it proves to google your site wasn't the right result for the query.

    how to manipulate that, maybe a service like Alexa building traffic services, but where a query is made, and your link is clicked, but on a large scale??
     
  3. Pornguy

    Pornguy Regular Member

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    I heard that due to the fact of so many people using mobile devices now. Google is factoring in site speed much more, to help the overall experience with mobile users. So maybe it plays a bigger part then we think?

    Yes, I think something that the query is made and link is clicked. But I do not think that it would take many users. I think we want to make sure they stay on that site for a few minutes so bounce rate does not go up. But, I think it would only need to be a percentage of of your normal SE traffic. Does not need to be thousands but maybe only hundreds? Just my opinion
     
  4. 808080Hat

    808080Hat Registered Member

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    Some hard facts on site speed as a ranking factor. In the SearchMetrics "SEO Ranking Factors - Rank Correlation 2013" page speed was measured to have a impact of 0.04 on ranking.
    For comparison:
    Highest Factor is Google +1 with 0.4
    Worst Factor is KW in H1 -0.03

    So if you put your KW in H1 and your site is in the top 90 % of the quickest websites out there you're getting basically zero. The reality, based on real data, suggests that pagespeed isn't that important.

    Funny thing is, that every second post here on BHW about onpage SEO will tell you that you should put your KW in H1. Don't listen to this guys rehashing bs from 2008.

    Gaining performance is hard, very hard. I would apply the 80/20 rule here, do as much performance tuning as possible but don't go into much detail, i.e. optimize graphics, quick & dirty caching. Invest the time you saved on performance in G+ and you'll get a 10 x return compared to performance.

    I've been developing high performance webapplications where we tried to squeeze the last milisecond out of it and I can tell you, that this is really expensive. My bosses back then were dump, but the big players usually throw hardware instead of developer time on the problem. Because bare metal is cheap. But in SEO the margins are so low that you can't afford either developer time nor hardware as a small guy.