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Over Optimizing Your Site. What Does This Mean To You?

Discussion in 'Black Hat SEO' started by Dan Da Man, Jan 13, 2012.

  1. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    I've always kinda wondered this. You always hear not to over optimize. I've never had this problem so i don't really know what this means.

    What this means to me is to make things look natural. Obviously over optimizing would be keyword stuffing, exact keyword in title, headers, url and blasting to that page with exact keyword.

    What else can be consider as "over optimizing"?
     
    Last edited: Jan 13, 2012
  2. scorpion king

    scorpion king Senior Member

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    Keyword Stuffing
    Duplicate Content
    Spamming with same anchor text and with same URL
    Hidden text
     
  3. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Means you care about too much about on page SEO, which is just silly.
    Title, H1, done.
     
  4. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    What about over optimizing an entire site and not just a specific page?
     
  5. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    Easy WP plugin says to have 4-5% keyword density, but that makes it too obvious. I stay at 2% for the inner pages.
     
  6. scorpion king

    scorpion king Senior Member

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    Over optimizing an entire site lead in to google penalty, what else.
     
  7. TwistedSEO

    TwistedSEO Regular Member

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    What exactly would be considered over optimized site? A site that uses SEOpressor with a score of 80%+ for every post is considered over optimized? :S
     
  8. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    Ding ding! You have won a prize!

    Anyone else?
     
  9. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Musta missed mine!
     
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  10. Copywriter

    Copywriter Newbie

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    'Keyword Stuffing' is NOT optimizing your site by any stretch of the imagination. That is the antithesis; you're essentially just waiting to get penalized and watch your work go down the drain.

    If you actually over-optimize in the correct ways, then that is no problem. It is just using the old-school BH tactics that are under fire from Panda.
     
  11. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    Naw i didnt miss you Jon :) I was more concerned with over optimizing an entire site. Can you do this?

    I know pages can be over optimized but can a site be over optimized too?
     
  12. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    I sink so... lol ....

    Best Blackhat forum in title, meta, every article, tags, 4%+ in KW density, anchor text internal and external...everything forced nothing natural or varied..
     
  13. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    I'd say 40% using the same anchor text in URLs, 40% keyword stuffing, and 20% spamming low quality links to a site in big bursts without proper link velocity.

    In my experience, it is a page-only penalty.
     
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    Last edited: Jan 14, 2012
  14. s4nt0s

    s4nt0s Jr. VIP Jr. VIP Premium Member

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    I don't think any of that is really "over optimizing" its more like you're trying to "game" the search engines and that is where the penalty comes in.

    I'm sure there are plenty of ways to raise red flags with your on page SEO.

    Bolding too many keywords, italicizing too many keywords, underlining too many, keyword stuffing, etc etc.
     
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  15. jascoken

    jascoken Senior Member

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    Over optimisation is a left over from the original days of SEO, when the way to rank was to push your keywords unnaturally.

    Phpbuilt is entirely correct in that it's a page-only penalty. Of course you can over optimise every page on a site, which gives you an over optimised site, but you need to always be thinking at page level. And generally it's specific to a keyword too. Over optimisation penalties hit against keywords, not usually against the entire page, so while a page's ranking for an ancillary word is often affetced, it's primary affect is against the term you're over optimised for.

    Any multi combination of over use of keywords can be to blame. You also usually find that EMD/PMDs are automatically more at risk, because they have high keyword density to begin with.

    Content keyword density needs to be controlled to a lower figure and no longer seen as a target. Essentially; just write for your users. Use an extended keyword in your page title, and mention it in your body copy (a different long tail) and use it in a h1/2 tag. That's it. The most important thing is not to use keywords in isolation....

    E.g. If weight loss is your keyword then 'new weight loss methods for the over 50s' could be a good page title. Not simply 'weight loss'.

    ...and it's the same with anchor text distribution. Using thirds is the best and simplest rule to avoid OO. Use a max of 1/3 of your anchors as keyword specific (but still use plenty of different combinations in a bell curve distribution around your central keyword), use 1/3 as extended phrase-matched anchors (long tails if you like) and 1/3 as URL and generic anchors ( click here etc.)

    OO has become much more prevalent since the panda updates of 2011, but it's been around ever since google reversed the policy on keyword stuffing. Their new algo changes have just made it more powerful in effect.

    OO is now the biggest killer of rankings, especially for newbs. The prevalence of mass submission tools has only exaggerated the effect, as people don't utilise a sensible strategy of diversification with these powerful tools.

    Diversity in ALL things is now the new SEO mantra. IP, submission footprint, timings, platform/CMS, anchors, content etc. Everything!
     
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    Last edited: Jan 14, 2012