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Outsourcing SEO: What to Expect? How to Measure? etc (Noob)

Discussion in 'White Hat SEO' started by bane!, Nov 2, 2012.

  1. bane!

    bane! Registered Member

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    Hello,

    I am new to outsourcing off page SEO but have a basic understanding of SEO.

    If I outsource off page SEO to some guys on here or on the web what exactly will they do?
    Do they: put links in blog comments and in forums? Do they create Web2.0's for me? Article Submission etc? Just the standard stuff that I would do? (I'd rather not do it, i want to pay someone haha) All of the above? Should I simply ask them?

    Obviously I can measure their results by checking my ranking, but is it possible to check exaclty where the links have been made (so I can see if they are doing a good job or not).

    Thank you, and if you have any tips for outsourcing a link building campaign please let me know, or link to the information.
     
  2. Endire

    Endire Elite Member Premium Member

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    Bane,

    What someone would accomplish for you would depend on their level of involvement in the business as well as what you want them to do. Someone who does SEO professionally may sell packages of services that work best whereas an individual working under contract may be more open to taking direction on what you want. Of course you should always voice your goals and give input on how you want them accomplished.

    Some basic packages from an SEO company might be external property creation, link building campaigns, article writing and/or submission, etc. You can use third party software such as SpyGlass or Market Samurai to check on their progress although you will have to pay to use these programs as well.

    No matter who you go with, get reviews or references for people they have done work for. There are a lot of scammers out there.

    Here are some tips on hiring an SEO company,

    http://www.intuit.com/website-building-software/blog/2012/04/how-to-hire-an-seo-agency-to-improve-your-site%E2%80%99s-rankings/

    Hope that helps,

    Shawn
     
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  3. Typlo

    Typlo Jr. VIP Jr. VIP Premium Member

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    You have to be happy with whom ever you outsource to, whether an agency or individual.

    There are generally cost implications between the two, due to overheads of a agency, but then a individual may not have the resources to work as efficiently as you require.

    Re: The work invloved it all depends on what you have in place already, as others have said.

    If your website does not convert visitor you may find a higher ranking is immaterial.

    As for the number of hours spent working on the project each month that will also depend on what is needed, what is the competitive nature of the keywords.

    Just as an extreme example 'your town Starship builders' would take a significant less time than getting a better ranking for 'Car Finance' or 'Baby nappies'
     
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  4. Adam718

    Adam718 Senior Member

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    Do. Not. Outsource. Unless. You. Know. What. You're. Doing.

    Do your research, learn the field inside and out, then put a team together.


    I just saved you time, money, and headaches.
     
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  5. firstplace

    firstplace Registered Member

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    My friend, if you outsource your business. You have to first know your business and be a master of it. The only reason why webmasters outsource their business is because they can't handle the workload. You can't manage a team if you don't know what to do with the site and with your business.
     
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  6. bane!

    bane! Registered Member

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    Thanks a lot Sawn! Thanks for the tips & article. I like the Market Sam idea. I?ll have to look into SpyGlass.


    Thanks Typlo, great points. Starship builders haha. Great examples.

    My niches are not very competitive at all atm. Hence, I am happy to pay for some simple white hat outsourcing.


    Hi Adam,

    Well I know what I want to get done. I cant be bothered submitting articles, and pinging things, and creating squidoo lens and web 2.0?s putting spun content on all of it. And I don?t want to blog comment anymore after I find sufficient PR sites etc.

    I just need advice now on how to outsource it. Because I do not want to get penalised, and I?m ?scared? to let someone else do it because they might take shortcuts, that will end up costing me and not them.


    Yeah that?s true. And I cant (or do not want) handle the workload of off page SEO.

    Maybe some better questions would be:

    + is there a common etiquette or understanding I should know about?
    + are places that say they do not provide link reports because ?they just get results? trustworthy? Why wouldn?t they be able to give me link reports?


    Thanks everyone for your comments and help :)
     
  7. Simas9

    Simas9 Jr. VIP Jr. VIP Premium Member

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    Try to look for some performance-based companies and avoid the ones that promises you the moon within 30 days. Also, avoid the companies which want you to pay $300 for your on-site report or those that start talking about directory submissions. The best you could do is to ask some questions like 'what kind of links are you going to build?' and post their answers here...we will let you know the winner :D
     
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    Last edited: Nov 10, 2012
  8. bane!

    bane! Registered Member

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    Thank you Simas! What exactly do you mean performance based, opposed to what?

    I'll glady post their answers here :) thanks!
     
  9. Simas9

    Simas9 Jr. VIP Jr. VIP Premium Member

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    Performance based = 1. They make you rank 2. You pay for positions/users you get from those keywords according to google analytics or you pay according to some other metric.

    Non-performance based = 1. They promise you a lot/write a fancy-pants plan 2. You start paying on a monthly basis. 3. They TRY their best to deliver results.

    Just do a little google search with 'performance based seo' and it should get you there. Good luck! :)
     
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  10. bane!

    bane! Registered Member

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    Thanks Simas.

    I just read this about someone's SEO service:

    4) What Are The Methods That You Use?

    We do not disclose our methods as this is a ghost SEO service, but that shouldn't matter to you as this service is completely result oriented, you'll start seeing rise in rankings within just a few days of buying it.


    That's definitely performance based haha. But to me that sounds like I will give him a pass to do nasty/dodgy/quick/stupid SEO just to get some "results".

    What do you think? I'd like to know what he is actually doing. Even if he has heaps of great reviews should I still trust his undisclosed SEO methodology?

    Thank you :)
     
  11. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    You probably already found your answer from the superb posts by some awesome BHW-ers above.
    But then here's my 2 cents -

    Since you said you're new to this, you'd best start by listing out the various tasks you'd like to be done for your site. You can get that list by reading about the various practices in SEO (that can be done right here on BHW). Then see which of these tasks you can do yourself. If you've not done it before, you'd do well to outsource it to a good team. I'd recommend that till you're confident about the team you're working with, don't send the whole batch of promotion to them. Specialty works on BHW. For instance, if you have Social Bookmarking included in your list of to-do things for your site, you'd do best to send it to a specialist. It'll be cheaper, and much more efficient!
    Cheers :)