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Outsourceing PPC

Discussion in 'General PPC Discussion' started by mkh210, Mar 31, 2011.

  1. mkh210

    mkh210 Newbie

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    I've been slowly building a client base and I now need to outsource some of my PPC campaign management, in particular for Facebook and LeadImpact. My question is, how do I protect my clients from an outsourcee making a stupid mistake and changing a daily budget from $100 per day to $100,000?

    Is there some way to give them access to manage the campaigns without any access to the money/budget? I'm hoping some of you have already figured this one out.

    I appreciate any help!
     
  2. GrindcoreVlad

    GrindcoreVlad Newbie

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    From what I know if you grant access to a GA account to someone there is no way you can exclude the access to budget modifications. It's a all or nothing game. Either you give him permission to modify everything or you just permit him to take a look at the campaign.

    IMO there is nothing to worry about. People you outsource to are not that stupid and won't change the budget if you specify this.
    A simple way to see if the budget changed is to set an e-mail alert when someone modifies it. You will get an instant message the moment the budget changes.
     
  3. howard_hughes

    howard_hughes Elite Member

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  4. jangozo

    jangozo Junior Member

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    what is the work about ... get in pm maybe i could manage those if its okay payment or depends how much work of course ... and depends if u give in details and all ... i do seo for local business so i know what should be professional attitude .. but ppc is my weak yet aswell as google maps so need assistance at first
     
  5. coderjeff

    coderjeff Junior Member

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    An experienced PPC manager is not likely to make a mistake in the daily budget, and your client's credit card company would probably question an increased amount as potential fraud and contact them before they would process it.

    A mistake from $100 to $100,000 is not going to be approved by the ad network and they probably couldn't deliver that much traffic per day anyway if the demographics for your niche have been selected properly.

    Any decent PPC manager should be monitoring click stats and would pause the campaign if the number of clicks seem out of line with the budget and check to see what was wrong.

    Generally speaking, the manager needs to be able to adjust the budget. He normally might spend less when testing and then ramp it up once it has been optimized and found to be profitable.
     
  6. beazt

    beazt Power Member

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    Try giving a standard access to the account via your MCC account.
     
  7. coderjeff

    coderjeff Junior Member

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    Google AdWords has different access levels, but he's talking Facebook and LeadImpact.