outreach could be well built pbn

Hey, how can you be sure that buying expensive outreach link is not just a well maintained site on some blog network.

What to look for? traffic can be faked.

Check Archive history & keywords ranking of the past 4-5 years. If you see any significant changes, then it is most likely a well built PBN.

Make sure you also check the last 10-15 articles for spam anchors. It might be a good site turned into a link farm over time.

Find a few of the sites and check for footprints. You'd doing the same work Google does looking for PBNs.

Well if its good designed blog with a lot of content and images,videos then look at their articles and see if most have only 1 ******** link, see which anchors are used promotional most time (buy targeted traffic, iphone 6 repair, seo australia..etc) you should notice if site is only publishing posts for links.. check if there are any relevant comments on their articles, so after some time you should be able to spot these guest post farms and better built PBNs right away. If you have ahrefs put the site and check links, organic traffic.. if its 0 organic keywords 0 traffic then most likely is pbn or guest post farm (but this not always right, i seen sites that have traffic and rank keywords but are obvious pbn's)

Browse Archive History

Type of Post Contents (Promotional or well informative Articles)

Link types in each posts with ******** & nofollow history and anchor text's

Author History

Check for comments section at the end of each article, number of social shares if available!

If the blog is only for promotional check for the links frequency in each article and also the type of link(follow/no follow)! If it is follow then you can confirm it yourself!

Archive history, hosting history and check for changes compared to the past.

Then always check Semrush and traffic overtime. This can't be faked and if yes, then that would be some expensive faking.

Furthermore, check the interactions on the site itself. If it's supposed to have 1K UVs a day and there are 0 comments everywhere, it's most likely shit.

Go for websites where you can clearly see blogger-audience interaction. If people ask questions/write comments, blogger replies and there are dicussions - most likely website is legit.

Besides all of what has been mentioned above, I would look at the domain's backlink history as well by doing a quick backlink audit of the site.