1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Outranking Sites Like Mayoclinic

Discussion in 'Black Hat SEO' started by JuggernautJukey, Jul 10, 2015.

  1. JuggernautJukey

    JuggernautJukey BANNED BANNED

    Joined:
    Dec 10, 2013
    Messages:
    528
    Likes Received:
    223
    Let's say Mayoclinic is in the 2nd spot for a 10,000 searches keyword, and when you run it through open site explorer, it shows no backlinks to the page, and a page authority of 1 .. Would this be hard to rank for?

    I know competing against a page with PA of 1 should be unbelievably easy, but the domain authority for mayo clinic is 93.

    For pages like this, with a shit ton of Domain Authority, but little page authority, is it possible to outrank them? Or does the fact that they have DA of 93 make it difficult to outrank anything of theirs?
     
  2. SeoWrecker

    SeoWrecker Jr. VIP Jr. VIP

    Joined:
    Jul 16, 2012
    Messages:
    1,983
    Likes Received:
    1,692
    Gender:
    Male
    Location:
    Doesn't matter
    Yes , it is very much possible .Google tries to show the best content possible for every specific keyword based on a range of factors. If you can prove that your content is better than the other results with a descent metric you will outrank them. First thing to consider would be the content
     
  3. jo080711

    jo080711 Regular Member

    Joined:
    Jan 7, 2015
    Messages:
    263
    Likes Received:
    104
    You'll definitely see sites ranking higher than pages like that in some serps, so I think with a super targeted page it is "possible".

    But I wouldn't go after that KW planning on beating them. The fact that they have a DA 93 does make it difficult to outrank anything of theirs. Beyond that - Google clearly favors big respected sites like that. Often times they are ranking solely because of who they are. Some sites could crap on a page and it would rank.
     
  4. blasterweb

    blasterweb Regular Member

    Joined:
    Dec 18, 2014
    Messages:
    302
    Likes Received:
    81
    Occupation:
    Student
    Location:
    Europe
    I've seen pages with domain authority less than 10 and page authority less than 5 outrank pages with domain authority 90 and page authority 50 for their main keyword. DA/PA are useless metrics and content is king.
     
  5. trashtalk

    trashtalk Regular Member

    Joined:
    Nov 30, 2011
    Messages:
    484
    Likes Received:
    55
    i want to know this too.. like those page about health
     
  6. lightningblitz

    lightningblitz Elite Member

    Joined:
    Nov 30, 2014
    Messages:
    1,626
    Likes Received:
    3,707
    Location:
    Domain Land
    DA and PA are only apart of the equation.

    Other important factors:

    1. On page of Ranked Sites.
    2. Backlink profile of Comp.
    3. Age of Article on site.
    4. Number of Back links.

    If the page ranked in top ten has the KW in Meta, H1 and H2 tags, bolded, LSI relating to KW on Images, no outbound links on the page (Usually big health sites do), KW in search term, and KW in URL, it is harder to beat a powerhouse site. This is why an 'Easy' KW, I mean a handful of links and good onpage is all that is needed to rank, normally does not have top ten with such optimization.

    I highly doubt the page has no outbound links to suck power away or has perfect onpage. If it does not, having your site optimized better should win you some ranking.

    Then you need to look at the types of links it has. Open site explorer by Moz is the least accurate of the BL checkers IMO. Check in Ahrefs for free. You may find even internal links, which would help it rank. A lot of these big sites do that with exact match in the internal linking. That is one of the hardest part of ranking this type of KW. Plus, you need to consider the possibility they have links hidden to link checkers. Although that Mayo clinic page may not have any hidden links, other top ten may.

    Then you have age. The older the article is you are competing against, the harder I find it is to rank. Then again, a couple links makes this null and void.

    Then, of course, the number of back links. You said it has none, so this is easy.

    Assuming your on page is awesome and they do not have proper on page, which I predict, some links will help it. Although the internal links and age are a problem, some good links will beat it out.

    Optimize well and you can rank in situations like this.
     
  7. soccerlover

    soccerlover Jr. VIP Jr. VIP

    Joined:
    Jun 12, 2014
    Messages:
    3,378
    Likes Received:
    1,753
    Gender:
    Male
    Occupation:
    Seo Analyst :D
    Location:
    ♥♥♥ BHW ♥♥♥
    Home Page:
    Yes Indeed, it is very much possible :)