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Outranking popular e-commerce sites

Discussion in 'White Hat SEO' started by Newff, Sep 8, 2013.

  1. Newff

    Newff Regular Member

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    So I'm finding that when researching niches for product sites to monetize with Amazon it's easy to find niches that in theory you could rank for because of minimal "juice links" pointing to the site, site not targeting the exact keyword well, low page authority and so on...but a lot of the top results are like Amazon, Wal-Mart, E-bay, Best Buy, other e-commerce sites in that niche.

    Are these just really hard to outrank even if most other factors point to being able to outrank them? Google is just going to rank those higher anyway right?
     
  2. the_demon

    the_demon Jr. Executive VIP

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    Yes, despite the page not having a lot of direct links they inherit a huge amount of weight from the site's collective strength. This means they can be extremely difficult and costly to outrank.

    It's always hard to evaluate, because you can't directly see how the PR is flowing throughout the site, but if you take a look at MozCast (some of the subpages / view 90 day graph), you will see just how much Google is favoring the big boys.
     
  3. jimmyr

    jimmyr Jr. VIP Jr. VIP

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    Yep and it's only getting worse :(

    Google are placing shopping results intentionally higher in the SERPs and have added images. Makes it super hard to get clicks