So lets use a sample keyword "louis vuitton bag", 8100 exact, 2400 local. Obviously louis vuitton website holds the top 2 serp positions on google, but a web2.0 with 2 backlinks? is rank 3? Is it possible to out rank the more (presumably) relevant manufacturer website with a affiliate review site? Why hasn't someone capitalized on this keyword. Compeitition is cake? Thoughts?