I recently came across what I think is an opportunity to out rank an major site. Details below. searches per month = 246,000 PR = 6 (main page) Backinks = 18k domain backlinks = 18k keyword in domain = nope keyword in subdomain = nope keyword in title = nope keyword in h1 tag = nope. They have high PR and lots of links, but because they didn't do any on page SEO, I am thinking I could outrank them using an established web 2.0 property like hubpages if I kept my on page SEO tight. I think even a fraction of the backlinks would be needed as google would favor the on page SEO efforts more. Any thoughts?