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Outrank Bank Websites For Particular Keyword

Discussion in 'White Hat SEO' started by new_don, Feb 23, 2020.

  1. new_don

    new_don Regular Member

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    Hi,

    I have a website in personal finance and i want to rank for a particular keyword "Fixed Deposit Calculator" in India but all the top 10 positions are taken by the bank websites even after 10 also.

    My website is new around 1-2 months old is it possible and achievable to outrank bank websites for this particular keyword?

    And also how much time will it take and backlink profile if you have done already before

    Kindly reply
     
  2. MisterXYZ

    MisterXYZ Jr. VIP Jr. VIP

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    Not impossible but it will be tough job.

    Bank websites are ranking because of relevancy and authority.
     
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  3. Zevoltai

    Zevoltai Jr. VIP Jr. VIP

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    I work and rank in the Finance vertical.

    It's achievable, but realize our backlinking budgets alone can range from $20k / month to $250k per month. We're not talking about wasteful $3000 / Forbes link budgets. We're talking armies of VAs qualifying, delegating, and pitching guest posts to site lists we have engineers who exited 3 startups creating with proprietary scrapers.
     
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  4. new_don

    new_don Regular Member

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    I neither have budget nor have that much expertise. Thanks for the advice
     
  5. fb3003

    fb3003 Jr. VIP Jr. VIP

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    if you think a niche related PBN might help, reach out to @tiiberius - he has a niche PBN on financial sector.

    also, do you see the same serp result when you search using a US based VPN? still top 10 position belong to banks?!
     
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  6. Ajeet Ghuman

    Ajeet Ghuman Power Member

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    Dude I am gonna be honest with you ... you can't rank in that.. not even close to page 6th... its super hard with the limitation of budget and resources you have. Don't give up tho go for long tail keyword or some other keyword but in that specific keyword it will take years and a lot of money to out rank those Banks.
     
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  7. BuildMoreLinks

    BuildMoreLinks Jr. VIP Jr. VIP

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    not trying to demotivate you. But I know the keyword and its almost impossible to beat brands like ICICI and HDFC in that vertical.
    Unless you have a similar budget and brand like Bank Bazaar.
     
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  8. Mia Jane

    Mia Jane Senior Member

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    Yes it is possible but it takes some time.
    For this keyword competitors are very high why because it is relevant to banking.
    Build more backlinks and improve your site authority.
     
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  9. Digirulz

    Digirulz Jr. VIP Jr. VIP

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    Personal finance is hard niche, but it is possible. All those ranked bank site have high authority, more referring domains and trust. To outrank those site you need to increase site authority, quality links from relevant and trusted site and referring domains. You should be ready to invest and to be patience, it will really take some solid time.
     
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  10. Kikerinka

    Kikerinka Supreme Member

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    Maybe you can't outrank them, but you can find a way around. Always.

    My idea would be this:
    1. Write quality articles for long tail KWs in the niche, get some traffic. The keywords should be at least distantly relevant.
    2. Then, link to the desired page on your website (fixed deposit calculator) from the articles that already have traffic. You can even have a banner/pop-up sending them there.
    People do not have to land on your website for such a difficult KW. But you can eventually get them there, if you plan the right strategy, navigating them around your website, or directly from your landing pages... always depends on the relevancy, but you can get them there (if that's what you want to achieve)
     
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  11. new_don

    new_don Regular Member

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    Thanks to all for the advice. Will focus on long tail keywords now
     
  12. new_don

    new_don Regular Member

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    Yeah i also knew but i want advice from you all pro guys, thanks
     
  13. Coup Life

    Coup Life Newbie

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    You really need to have large pocket to compete with real bank website. Google is too much into authority website now a days. I tried couple of times to rank financial keyword (for US rank) but always failed
     
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  14. Ajeet Ghuman

    Ajeet Ghuman Power Member

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    told you go for long tail keywords.. and do the keyword research properly... you need to do that man! nobody can help you there..
     
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