I strongly doubt that service is as secure as Tor, probably not even close to it.
They are secretive about their service but the principle of Tor is nothing you can build in secret, it's base are the masses.
And Tor is a very advanced piece of software, during my development of Cloakfish I had to dig through the Tor source code for weeks. It's very well written and thought through.
Edit:
And one more thing is strange
sipe101: That site you linked here was "found by google 5 hours ago".
The digg entry was also posted 5 hours, 40 minutes ago.
That's the time when you posted here.
Smells like advertisement. Did you google for "tor" discussion threads ?
And that website smells like an email-catching website without anything behind it.