It just shows that topics are the king on FB and the Big G. If you have the right topic at the right time on your site or FB page and SEO works in your favour.YOu don't need to do much work. I was monitoring a FB page yesterday.just to see if the guys idea would work. I won't mention the name but it was Osama ***** Blah blah. at first he only picked up a few hundred likes early in the day. so I didn't really think it would work but I noticed as soon as the story appeared on TV. Osama bin laden dead. BOOM it was like an explosion. within 7 hours he had 54 000 likes - from 10pm to 11 pm he got 6000 likes.it went from 94 302 to 100 649. Now I don't know if he was doing status updates or what but 100 000 on an unofficial page organically in one day on Fb now seems great to me. feel free to comment.