Organic social media is a waste of time (B2B)

We all know that organic reach on social media for a business (B2B) is a bitty bit of what it used to be, so what is the point of yelling into the void? Likewise, the only organic reach you are really going to get are the people who have gone out of their way to like/ follow your runner, are those people the buyer of your product or more likely druggies/ suckers that do not buy your product at the business but are just the workers that use it? For illustration, workers may like the FB runner of Monday ( fleck) com, but is the person in IT who bought it following the runner?
.
So to me it seems like regular advertisement on social media is just to please a CEO/ CMO/ Administrative who likes to see their own company on social media but it's not actually driving any new business or making significant prints on people who formerly know my brand.
I reluctantly spend TONS of plutocrat on paid social, I just can not justify using salaried workers' time to keep up with organic social.

Tell me why I am wrong!

Big problem in my opinion is that B2B content -in most cases- is not meant for social media.
Large majority of users are young, and regardless their age, they are on social media for entertaintment: beach landscapes, latest keto diet, fashion outfits, cosmetics, you name it.
The content of a small factory or a legal consulting firm will never be as appealing.

perrymason said:

Big problem in my opinion is that B2B content -in most cases- is not meant for social media.
Large majority of users are young, and regardless their age, they are on social media for entertaintment: beach landscapes, latest keto diet, fashion outfits, cosmetics, you name it.
The content of a small factory or a legal consulting firm will never be as appealing.

Click to expand...

I second this.

Facebook and Instagram in general aren't the best choices for B2B businesses, as they are more suitable for B2C promotions because of the audience that can be targeted there. That's why you didn't see too much success with paid ads here. It's not fair to say that something is a waste of time, as not all platforms meet all business needs, and the trick is in finding the right one for your own promotion. This didn't work for you, but it doesn't mean it won't work for someone else.

In my opinion we need to make a brand awareness in social media by our presence in it. But mostly social media is a great platform for B2C. Since most of the general audience are onto the platform. But if you are able to make a certain sense of awareness in the market then you can approach to the business houses or else if you are really popular then they will contact you.

Facebook groups and LinkedIn are quite suitable for b2b social media

For b2b ads use LinkedIn, for anything b2b really. Get sales navigation membership, they offer 1 month free, to unlock full b2b and sales features of LinkedIn.

When it comes to B2B and FB, I think it's more for branding rather than sales.
For example, I talk to my friends on FB and see some office scanner advertised on FB, so obviously I don't care. But then, one day at work we need one and I will recall that ad and recommend to buy it.

People say Linkedin ads for B2B but mind you its not anybodys cup of tea advertising on Linkedin even the big dogs get it wrong on Linkedin

I'm quite unknowlagble and new to marketing but isn't Linkedin, imdeed and other copycat sites good for B2B?